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Archive - October 2021

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1
Growing Your Business With A Marketing Plan
2
Growing Your Business With Your Annual Business Plan

Growing Your Business With A Marketing Plan

Many small business owners, even after the excitement of startup and in their growth phase, don’t realise the value of having a marketing plan.

I think deep down inside they think that marketing is something that “happens” when they start their business. They have something good to sell. They believe in the vision and values of their business. Build it and they will come – and if they don’t come as quickly, ok, then we might advertise.

But advertising is not marketing.

Marketing is a whole system of supportive components around your business that should be designed to attract customers who are the lowest hanging fruit. Advertising is only one component and is part of the message that you broadcast. A marketing plan designs that system to work together and the reason you need a marketing plan is to make sure that you design the system right. You need to aim with a precise focus on your target customer, not fire off a scatter-gun and hope you hit somebody!

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Growing Your Business With Your Annual Business Plan

This is the third part of our series on growing your small business after establishing it from a startup. If you missed our first two articles on Growing Your Business By Measuring Everything and Growing Your Business With A Strategic Plan, you can catch up by clicking on the links.

This series of “Growing Your Business” follows our earlier series of blog posts on “Starting A Small Business“. If you want to catch up on how to start your own small business I will put the links to those articles at the end of this post.

In this post I will discuss how, having set a long-term strategic direction for your business to grow, through your Strategic Plan, you can cascade shorter-term goals and actions from the long term strategies year by year. This allows you to establish more detailed annual targets and actions, while at the same time ensuring that you stay true to course on the way to building the business of your vision.

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