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Category - Entrepreneur

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1
Simple SMART Marketing for Small Business – Free Training Part 1
2
Small Business Marketing
3
Operational Efficiency – The First Steps
4
Small Business Marketing Made Easy – Your Messages
5
Decided To Start Your Own Business? What Next?

Simple SMART Marketing for Small Business – Free Training Part 1

I have created a short, free training on how you, as a small business owner, can prepare your own Marketing Plan to grow your sales.

It follows a simple to follow, step-by-step system of seven steps, which are: –

  1. Know what is your real product;
  2. Know who is your real customer;
  3. Meet your target market’s requirements;
  4. Make your Selling Price a factor in your marketing;
  5. Choose the most appropriate marketing activities;
  6. Schedule your campaign plan; and
  7. Implement then Monitor and Evaluate.

I am releasing this free training in two parts, this week below, being Part 1, along with free worksheets listed below. Read More

Small Business Marketing

I laugh sometimes at the different definitions of “small business”.

The Australian Taxation Office tells you that you can get small business entity concessions when you are a small business – the definition? If your turnover is less than $10 million.

The Australian Bureau of Statistics defines a small business as one that employs 20 people or less.

Many of my clients and members of Teik Oh Dot Com training would love to turn over sales of $10 million and employ 20 staff! To many of us, that describes a medium-sized business because small business is you and me, making sales of several hundred thousand to a couple of million at the upper end and maybe working alone or employing up to 10 staff.

So, when people like us see advice for “small businesses” we tend to switch off.

But that would be a mistake because we all want to grow, don’t we? And one thing I can tell you after 40 years of working with small businesses all over the world in my career, the simple things you need to do is the same in every sized business – except for scale. Read More

Operational Efficiency – The First Steps

In my Small Business Owners Growth Guide, I identify the Six Business Success Factors.

In 40 years of working with small businesses, I have observed that all successful businesses do these 6 things well.

They are:-

  1. The Act of Leadership
  2. The Practice of Planning
  3. The Logic of Marketing
  4. The Pursuit of Customer Fulfilment
  5. The Attainment of Operational Efficiency
  6. The Mastery of Finance.

You can download my free Small Business Owners Growth Guide to the Six Business Success Factors here and “audit” your business to see how well developed they are in your business.

I’ve recently dealt with Leadership, Planning, Marketing and Customer Fulfilment in this blog, so this week I want to turn my attention to Operational Efficiency.

What do I mean by that?

I also want to set you a challenge that you can undertake over the next 5 days, taking just an hour a day to start your journey in Operational Efficiency.

Read More

Small Business Marketing Made Easy – Your Messages

This week I’m going to give you a challenge that will focus your marketing on your ideal customer.

The Logic of Marketing is one of the Six Business Success Factors that I have consistently found – in 40 years’ of working with small businesses – that successful businesses all possess.

Even if you feel you don’t have the skills, or that you are too busy, or that you can’t afford it, you cannot deny that your business needs to market itself to customers.

What stops us is that we think it’s too expensive, or we don’t know how to start because we don’t know enough about it.

So, we “market” by talking about our product, we hang signs on our doors, or we place the odd advertisement on social media or in a newspaper.

What if I were to show you the Logic of Marketing and how easy it is to start?

Read More

Decided To Start Your Own Business? What Next?

Have you had enough of working for someone else and decided to start your own business?

Have you just started a new business and it’s in its infancy?

In either case, you may be asking yourself the question “well, here I am, what next?”

Let’s go through a logical number of things you should do when you have decided to start your own business, or even if you have already started but are a bit overwhelmed in those early days.

By the way, I’ve written a free report and checklist about starting your own business which you can get from here.

Read More

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