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Category - Entrepreneur

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1
Small Business Marketing Made Easy – Your Messages
2
Decided To Start Your Own Business? What Next?
3
“How To Start Your Own Business” – The Step By Step Formula
4
Your Mother May Have Lied To You About Starting Your Own Business!
5
How Business Startups Are Not As Scary As You Think

Small Business Marketing Made Easy – Your Messages

This week I’m going to give you a challenge that will focus your marketing on your ideal customer.

The Logic of Marketing is one of the Six Business Success Factors that I have consistently found – in 40 years’ of working with small businesses – that successful businesses all possess.

Even if you feel you don’t have the skills, or that you are too busy, or that you can’t afford it, you cannot deny that your business needs to market itself to customers.

What stops us is that we think it’s too expensive, or we don’t know how to start because we don’t know enough about it.

So, we “market” by talking about our product, we hang signs on our doors, or we place the odd advertisement on social media or in a newspaper.

What if I were to show you the Logic of Marketing and how easy it is to start?

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Decided To Start Your Own Business? What Next?

Have you had enough of working for someone else and decided to start your own business?

Have you just started a new business and it’s in its infancy?

In either case, you may be asking yourself the question “well, here I am, what next?”

Let’s go through a logical number of things you should do when you have decided to start your own business, or even if you have already started but are a bit overwhelmed in those early days.

By the way, I’ve written a free report and checklist about starting your own business which you can get from here.

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“How To Start Your Own Business” – The Step By Step Formula

Are you thinking of, or have you recently started your own business?

As you enter into the process, it can be quite overwhelming, trying to remember, let alone know for sure, all the steps you have to take, all the regulatory matters and things to think about.

What you need to do at the outset is to understand what you need to bring to the game, be clear about all the steps you need to take from thinking about the idea of starting your business to business opening, and to actually design how the business will operate and what to do strategically and on a day-to-day basis.

You can, however, follow a pretty standard step-by-step formula.

I have used my 40 years’ experience advising small business owners and distilled it into 5 basic steps.

So, let’s go!

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Your Mother May Have Lied To You About Starting Your Own Business!

STOP PRESS: If you have been stood down or lost your job because of CIVID-19 and you are thinking of starting your own business, read to the bottom of this article where I am giving you an offer to help you plan your new business idea. Offer valid until 30 April 2020.

My Mum told me that if I studied hard, I could get whatever I wanted.

Did your mother tell you the same thing?

My Mum told me that I had to study hard to be an expert at something. So I studied to be an expert accountant.

Then when I decided to start my own business, she was very supportive and said that with all my skill, all I had to do was sell.

But you know what, none of that made me the successful small business owner that I am!

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How Business Startups Are Not As Scary As You Think

Starting a business can be scary.

But it’s not as scary as you think, especially if you prepare yourself at the start.

Sure, there are lots of things you have to do and understand or learn. But you can learn this!

In fact, I’ve written a report and checklist on all the steps you need to take when you start a new business which you can get here.

But that’s not what I wanted to talk about this week.

I wanted to talk about how you have to get you ready!

What do I mean by that?

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