February | 2019

Finding The Right Adviser

Feb 26 2019

Whether you are about to start your business or whether you have been working at your business for a few years now, you need to understand that running a business can be a draining and lonely experience.

The most valuable piece of advice that I give to new business starters or people who have been running their business for a few years is that you should not do it alone. For all of us operating a small business, the business is us. Without our health and wellbeing, the business will reflect that stress and tension that we feel. So, you need to set up your support systems to ensure that for any situation, you have someone you can talk to.

The most obvious people are your family and loved ones, but while their love and support are invaluable, sometimes, all they can do is to listen to you because the situation may need experience and technical advice that loved ones may not be able to provide.

Comment 13

How To Network

Feb 19 2019

Whatever type of business you are in today, networking is a skill you must develop.

Yup, sorry – for all the shrinking violets out there (and I count myself as one) there is no avoiding the need to meet new contacts. Even if you run an entirely online business and you think that all you have to do is to market through Facebook or some other social media, you will still find that you need to move around people, whether you are marketing at a live event and then meeting people afterwards or if you are meeting people via the screen.

As for any bricks and mortar business, whether you are in retail, hospitality, professional services, construction or anything else – in order to expand the pool of people you can market to, in order to attract that top level of interest that you can introduce into your sales funnel and qualify and attract to your business, you will need to network in some form or other.

However, as a self-declared introvert, I can tell you the good news is that networking is a learned art. You don’t need a large personality – you just need a system.

Comment 13

Are Your Short Term Goals Aimed At Long Term Objectives?

Feb 12 2019

Not many small businesses have prepared a business plan.

How can anyone risk their savings and their dreams to open the doors of their new business without a plan?

Don’t get me started! You wouldn’t go grocery shopping without some sort of plan – the shops you need to go to, the route to them in the right order, preparing a shopping list and taking it with you, making sure you have enough fuel in the car, working out where you will park.

Yet many people start or run a business without any plan at all – and a to-do list does not constitute a plan by which you should risk your thousands of dollars!

Now if you do have a business plan, good on you! It means you are taking this seriously, as you should!

But let me ask you this – are the goals that you have listed long-term goals or short-term goals? Read More

Comment 13

From Vision To Strategy

Feb 05 2019

Last week I gave you a system to make your vision statement come alive and become a day-to-day measure of what you do, what decisions you make, and where you go from the now to the future.

If you haven’t seen that lesson on how to make your vision real, then go back to teikoh.com and search for the article and video lesson published on 29th January 2019. Go now, then come back here!

In that lesson, I talked about the four perspectives by which you should define your vision, making it real by describing exactly what your business will be like from these four perspectives, and therefore using them as measures on achieving your vision as well as guides on your day to day behaviours and decisions. Now, let’s dive deep into those four perspectives to see how you should use them to define where you want to go and how to get there.

Comment 13

Increase your sales through a highly focused marketing plan!

SMART Marketing: In this book, the owners of a small business are led through the SMART Marketing 7 Step Process to produce a marketing plan targeted at their most desirable customers. Any business can use these principles and in 4 to 6 weeks implement a plan to get them through the door! Find out how...

The SMART Marketing Workbook: Companion to “SMART Marketing”, this workbook sets out the SMART Marketing process in 7 workshops for you and your staff to complete questionnaires and templates that at the end, form the marketing plan you need to sell your REAL product to your REAL customer! View now...

Archive - February 2019

Get FREE weekly ideas to grow your business

Finding The Right Adviser

How To Network

Are Your Short Term Goals Aimed At Long Term Objectives?

From Vision To Strategy