Whatever type of business you are in today, networking is a skill you must develop.
Yup, sorry – for all the shrinking violets out there (and I count myself as one) there is no avoiding the need to meet new contacts. Even if you run an entirely online business and you think that all you have to do is to market through Facebook or some other social media, you will still find that you need to move around people, whether you are marketing at a live event and then meeting people afterwards or if you are meeting people via the screen.
As for any bricks and mortar business, whether you are in retail, hospitality, professional services, construction or anything else – in order to expand the pool of people you can market to, in order to attract that top level of interest that you can introduce into your sales funnel and qualify and attract to your business, you will need to network in some form or other.
However, as a self-declared introvert, I can tell you the good news is that networking is a learned art. You don’t need a large personality – you just need a system.