Marketing | Teik Oh

What Are Your Actually Selling?

Mar 05 2019

Can I just tell you that you are not selling what you think you are selling?

I can hear the umbrage you are taking right now!

“OK Teik, I’ve listened to your fancy ideas so far, and some of them have been really useful, others have been interesting, but now you’ve gone too far! What do you mean I’m not selling what I think I’m selling! I know exactly what I’m selling, I’ve been selling ‘X’ for years!”

Let’s take a breath, I’m not trying to insult your intelligence. Rather I’m challenging your perspective!

Let’s try this – quickly write down what you are selling.

Write it down before you read on and watch the video.

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How To Network

Feb 19 2019

Whatever type of business you are in today, networking is a skill you must develop.

Yup, sorry – for all the shrinking violets out there (and I count myself as one) there is no avoiding the need to meet new contacts. Even if you run an entirely online business and you think that all you have to do is to market through Facebook or some other social media, you will still find that you need to move around people, whether you are marketing at a live event and then meeting people afterwards or if you are meeting people via the screen.

As for any bricks and mortar business, whether you are in retail, hospitality, professional services, construction or anything else – in order to expand the pool of people you can market to, in order to attract that top level of interest that you can introduce into your sales funnel and qualify and attract to your business, you will need to network in some form or other.

However, as a self-declared introvert, I can tell you the good news is that networking is a learned art. You don’t need a large personality – you just need a system.

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How To Deal With A Giant Competitor

Dec 04 2018

Do you feel the fear trickling down your spine when you hear “Amazon”?

Does your business have a similar industry giant coming to town and you’re wondering how it’s going to affect your business?

These big boys really can shift tectonic plates in the marketing world, but you shouldn’t panic – you should get ready.

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10 FAQ’s On Marketing – Part 3

May 02 2017

Welcome to the final chapter of the series on 10 FAQ’s of marketing.

In the previous two weeks I dealt with the top four FAQ’s on Marketing, and then the next three FAQ’s last week.

This week, I will finish by looking at the last three FAQ’s on marketing, and then take you through the SMART Marketing system of 7 steps to write your own, highly focused, marketing plan.

Let’s start with the last three FAQ’s of marketing.

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10 FAQ’s On Marketing – Part 2

Apr 25 2017

Hi there! This is part 2 of the 10 most asked questions about marketing.

I dealt with the top four questions last week. This week I will look at another three, and then in part 3 next week I will look at the last three as well as give you a 7 step process to create your own targeted marketing plan.

Here are the next three most common questions about marketing.

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Increase your sales through a highly focused marketing plan!

SMART Marketing: In this book, the owners of a small business are led through the SMART Marketing 7 Step Process to produce a marketing plan targeted at their most desirable customers. Any business can use these principles and in 4 to 6 weeks implement a plan to get them through the door! Find out how...

The SMART Marketing Workbook: Companion to “SMART Marketing”, this workbook sets out the SMART Marketing process in 7 workshops for you and your staff to complete questionnaires and templates that at the end, form the marketing plan you need to sell your REAL product to your REAL customer! View now...

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What Are Your Actually Selling?

How To Network

How To Deal With A Giant Competitor

10 FAQ’s On Marketing – Part 3

10 FAQ’s On Marketing – Part 2