Plan With An Eye To The Outside
When you wrote your last business plan, did you go on a “retreat”?
That’s what most people do – they clear out some time and take their team out of the workplace so they won’t be disturbed, and they spend a couple of days discussing what’s going on in the business and how to improve it and set goals and strategies.
But here’s what’s wrong with this approach – more often than not you discuss and find solutions for problems and opportunities from inside your business, and forget that it’s external stimuli that will have serious and unpredictable effects.
So you go along and implement your plan only to have, one day —– WHAM! A big problem from outside hits you where you weren’t expecting.
Watch this week as I discuss how to plan with an eye to external factors.
Let’s summarise – use PESTLE to analyse and think about the external factors that could have an impact on your plans:
P for Political, being any political changes in your region that could have an impact;
E for Economic, requiring you to look at the local, national and global economy;
S for Social, asking what social trends are happening right now that could affect your business;
T for Technological – what is happening in and outside your industry that is affected by tech changes, social media and so on;
L for Legal, looking for potential changes to the law that could impact your industry;
E for Environmental, including the environment as well as surrounding factors – can any development here affect you?
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