August | 2020 | Teik Oh

Small Business Marketing Made Easy – Your Messages

Aug 25 2020

This week I’m going to give you a challenge that will focus your marketing on your ideal customer.

The Logic of Marketing is one of the Six Business Success Factors that I have consistently found – in 40 years’ of working with small businesses – that successful businesses all possess.

Even if you feel you don’t have the skills, or that you are too busy, or that you can’t afford it, you cannot deny that your business needs to market itself to customers.

What stops us is that we think it’s too expensive, or we don’t know how to start because we don’t know enough about it.

So, we “market” by talking about our product, we hang signs on our doors, or we place the odd advertisement on social media or in a newspaper.

What if I were to show you the Logic of Marketing and how easy it is to start?

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The Practice of Planning

Aug 18 2020

I have identified six things that businesses must do if they are to be successful businesses.

Not all businesses manage to be good at all six things, but all successful businesses – no matter how small – are good at all six things.

These Six Business Success Factors are providing Leadership, good Planning, effective Marketing, Customer Fulfillment, management of Operational Efficiency, and the mastery of its Finance.

This week I’ll discuss the Practice of Planning and how it helps any size business to succeed.

I’ll then set you a challenge that you can undertake over the next 5 days.

It will be fun and more importantly, it will help your business become focused on success.

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Leadership in a Small Business

Aug 11 2020

In this post, I am going to show you why Leadership is a requirement in any business – even a small business.

I am then going to provide you with a simple challenge that you can try out in the next week, a set of simple steps or processes that you can use in your business.

But first, let’s start with why leadership is a requirement in any business.

Through the course of my career in developing and growing businesses, I have observed that business success depends on doing six things well.

These are Leadership, Planning, Marketing, Customer Fulfilment, Operational Efficiency, and Mastering Finance.

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Six Keys To Business Success

Aug 04 2020

Small businesses succeed because their owners do some critical things well.

At times like this when the world is not helping you, when the pandemic shuts your city down, when the economy is in freefall, it seems obvious that we need to apply some emergency strategies as I wrote about in May this year.

But what is less obvious is that any crisis strategy you take to keep your business afloat, even those I recommended, is still based on the key business principles you need to have in your business, whether you are starting up, looking to grow, or reviewing your ability to survive, change or pivot.

Every strategy and tactic to employ now – as they are when you are in the growth phase – should be focused on the six keys to business success.

Even with multiple strategies and tactics in your plans, only those that reinforce these six key attributes are deserving of the focus right now, especially now when you can’t waste time on non-critical use of time and other resources.

If you look after these six key factors, you will be able to do what you plan to do, every time.

In this week’s post, I’d like to explain what these six fundamental attributes are, and how you can apply them in a simple six-day challenge to sustain or grow your small business.

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Increase your sales through a highly focused marketing plan!

SMART Marketing: In this book, the owners of a small business are led through the SMART Marketing 7 Step Process to produce a marketing plan targeted at their most desirable customers. Any business can use these principles and in 4 to 6 weeks implement a plan to get them through the door! Find out how...

The SMART Marketing Workbook: Companion to “SMART Marketing”, this workbook sets out the SMART Marketing process in 7 workshops for you and your staff to complete questionnaires and templates that at the end, form the marketing plan you need to sell your REAL product to your REAL customer! View now...

Archive - August 2020

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Small Business Marketing Made Easy – Your Messages

The Practice of Planning

Leadership in a Small Business

Six Keys To Business Success