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Category - Small Business

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1
The Right Way To Reduce Business Costs
2
The Right People Make All The Difference
3
10 Marketing Strategies You Can Use Right Now
4
Market To The Right Customer!
5
Marketing Is All About Helping Your Customers

The Right Way To Reduce Business Costs

When I was learning how to be an auditor, one of my early mentors told me: “There’s the wrong way to do the wrong thing, the right way to do the wrong thing, the wrong way to do the right thing, and finally the right way to do the right thing. As an auditor, you’re always looking for the wrong ways as well as the wrong things!”

I had to think about that.

But he was right. You shouldn’t ever do the wrong thing, whatever way you try to do it.

It’s also equally wrong to try to do the right thing in the wrong way.

All this is a long way of saying that when times are tough and we try to cut costs in our business – which is the right thing to do – some of us go about doing it in the wrong way.

Let’s look at how to reduce the costs of running your business, in the right way.

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The Right People Make All The Difference

Whether you’ve only started your small business or have been operating for a while, if you are growth-minded, at some stage you will be thinking about, if not already brought in employees to help you do the work and grow your business.

Sometimes, you strike it lucky and you find people who are the perfect fit.

They work hard, the way you want them to. They are good at whatever you hired them to do. They even get on with you and everyone else in the business, and they get on with the customers.

If you are in that boat, congratulations! All you have to do is make sure they are happy working in your business.

However, most small businesses go through some difficult periods finding the “right” employee or employees. If you’ve ever had the “right” people working for you, then you know that the right people make all the difference.

So, how do you get it right all the time?

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10 Marketing Strategies You Can Use Right Now

In the last few weeks, I have written about how marketing is really all about helping customers solve their problems. You can go to the blogs at Teik Oh Dot Com to catch up.

However, I thought this week I’d give you some marketing strategies you can use right now.

But don’t get me wrong – these aren’t copy-and paste-strategies, and you do have to do some homework yourself on how you can apply this to your situation. However, if you spend just a little time to fine-tune these ideas for your business, I’m sure that you can use some of these strategies immediately.

Here we go!

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Market To The Right Customer!

Here’s a shocking fact – most small businesses don’t do any marketing!

Hoping for a word-of-mouth referral is not marketing.

Sticking an ad in the classifieds amongst all your competitor’s ads is not marketing.

A sandwich board outside your shop is not marketing.

Marketing is about focusing on what you sell, who you should sell it to, what they like to hear, where they want to hear it from, and how to consistently move them from “interested” to having a “conversation” to being a “buyer”.

Because small businesses who do try to implement some marketing are not focused on this, here’s another shocking fact:

Most are marketing to the wrong customers.

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Marketing Is All About Helping Your Customers

If you have been at the receiving end of a bad car salesman, you would have received an ear-bashing about how good the car is, all the gadgets it contains, how fast (or safely) you can go, and what range of colours you can get it in.

If, on the other hand, you have met a good car salesman, you probably walked away with the car at the end of your meeting.

Why?

Because the good car salesman would have asked about your family and friends, talked about what cars you have owned before, asked about where you live and where you work.

This might sound like friendliness, and might have initially annoyed you (“I’m here to look at a car, not to have a chat!”), but at the end when he showed you the car and suggested how it and its features might fit with your lifestyle, you got to like him or her!

That good salesman knew that he wasn’t there to sell you something but to help you receive a benefit.

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