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Category - Marketing

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1
What Is Marketing?
2
Three Ways To Increase Your Sales
3
Take This Marketing Challenge!
4
Clean Up Your Business While You’re Quiet
5
Simple SMART Marketing for Small Business – Free Training Part 2

What Is Marketing?

If I asked you “What is marketing?” you might give me a technical definition or you might describe to me what it is.

But I’m pretty sure that what one person tells me is going to be different from what another small business owner tells me because there is a lot of misunderstanding out there about marketing.

When I ask “How do you market?” the definitions and stories get even worse!

I get answers like:

  • You have to have a great call to action
  • Tell them how awesome you are
  • It’s about closing the sale
  • You just have to be determined (others say it differently “You have to be pushy”
  • Keep asking until they run out of excuses

So, what is it?

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Three Ways To Increase Your Sales

Have you ever set yourself a bold and challenging sales target for next year, and then in the cold light of day looked at the required increase and got the sweats?

If you have, like me in the past, you would have “reconsidered” and scaled it back a bit to a more “realistic” level.

Well, if you have, then I’m here to tell you that you can break that challenging sales target into three components that, when looked at individually, may not look that hard at all!

What are these three ways to increase your sales without scaring the pants off you?

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Take This Marketing Challenge!

You run a business, and you know you need to do your marketing.

Yeah, yeah, you’ve heard it before – if you don’t market, you don’t sell.

But come on, everyone knows small business owners are busy.

We haven’t got time to do all this Business School stuff! We market by treating our customers right, by giving them what they want, and we market by painting a big sign outside and paying for an ad in the corner of the newspaper.

Right?

Well, I’m saying to you – not only is that not true, but that’s also not the kind of marketing that will bring people to your doors.

That is not the kind of marketing that will grow your business.

In fact, that’s the type of “marketing” that keeps you in your rut and keeps you too busy to do anything to grow your business, because that’s struggle-street marketing.

That’s the kind of marketing you do when you don’t know how to market and you go back to rely on what you know best – just doing what you’re doing!

You can market more effectively.

You can find the time if you do it scientifically and here’s how.

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Clean Up Your Business While You’re Quiet

OK, so it’s early January; you’re still full from the celebratory food and drink, and you may not have opened your business in the New Year yet.

Even when you open this or next week, maybe because of the usual holiday period and a little virus it will be a bit quiet in these first few weeks.

Well, instead of doing nothing, how about taking advantage of this and cleaning up some things in and around your business? Now is a great time to tidy up inefficiencies, catch up on some administration, finish those new ideas you have, and make plans for the future.

Here are some of the things you can do around and in your business when it’s quiet.

First, you can sit quietly over the next couple of days and prepare your business plan for the coming year.

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Simple SMART Marketing for Small Business – Free Training Part 2

This is Part 2 of my free training on how you, as a small business owner, can prepare your own focused, targeted Marketing Plan by following 7 simple steps.

It is based on my S.M.A.R.T. Marketing system which I designed using 30 plus years’ of experience helping small businesses increase sales.

Last week I went through the first three steps which were:

  1. Know your real product;
  2. Know your real customer; and
  3. Meeting your customer’s requirements.

This week I will take you through steps 4 to 7, which are:

4. Your Selling Price as a marketing factor;

5. Choosing the most appropriate marketing activities;

6. Scheduling your campaign plan; and

7. Finalising, then implementing and monitoring and evaluating.

If you missed part 1, you can read and follow the video lesson here.

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