If you are a small business owner and you are not marketing, or marketing effectively, then you cannot grow.
Sorry to be so blunt.
Perhaps you will grow to some extent because you have a group of loyal customers, or you have a great product. But at some stage, unless you market your business, you will hit a very uphill slope to grow any further. In the business life cycle, this is called the “plateau” stage, and small businesses that do not market themselves get to plateau a lot earlier than other mature businesses.
The crux of the matter is that even as you grow slowly now, you cannot meet your own expectations – that dream you had for your business when you started it.
The answer is, you have to market your business.
But it need not be a massive project or an expensive affair.
Marketing is all about understanding what your product does for your target market and then telling them in an appropriate way.