Here’s a shocking fact – most small businesses don’t do any marketing!
Hoping for a word-of-mouth referral is not marketing.
Sticking an ad in the classifieds amongst all your competitor’s ads is not marketing.
A sandwich board outside your shop is not marketing.
Marketing is about focusing on what you sell, who you should sell it to, what they like to hear, where they want to hear it from, and how to consistently move them from “interested” to having a “conversation” to being a “buyer”.
Because small businesses who do try to implement some marketing are not focused on this, here’s another shocking fact:
Most are marketing to the wrong customers.