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Category - Business

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1
7 Things To Do When Your Business Is Struggling
2
You want to start a new business – but are you ready?
3
7 Steps To Get More Customers
4
What’s In A Marketing Plan?
5
Policies & Procedures: Your Path To A Self-Running Business!

7 Things To Do When Your Business Is Struggling

While I am always positive, and in these blog posts and in my online courses I teach small business owners how to grow their businesses, it cannot be denied that we live in turbulent times.

Some industries are doing well. Some businesses are coping very well with the turbulence even if it affects their industry, perhaps they have learned how to batten down the hatches.

However, I’m sure some businesses are struggling. This can be caused by many things from a significant downturn in the industry you are in, to over-borrowing when times were good, and even perhaps to over-optimism or behaving as if everything was the same as before. What can you do if your business is struggling?

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You want to start a new business – but are you ready?

In over 30 years of working with small business owners all over the world, I have helped many people start their own business.

There is a process that you take – a formula that if you followed in precisely the same way, you will find a pain-free way of starting your own business and growing from there.

However, what many people don’t realise until they work with me, is that the first part of that process, the first ingredient in cooking this new business – is you!

Are you ready?

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7 Steps To Get More Customers

If you want to grow your business, you want more sales.

You can increase your sales in one of three ways. You can either: –

  1. Get more customers;
  2. Increase your prices; or
  3. Get your customers to buy more from you.

Whichever way works for you, you need a concerted marketing effort – you need to know what customers want your product and how to reach them, you need to know how price affects their buying decisions, and you need to know how to move them along a cycle so that they buy more and more. To do this, you need to make sure everything works in concert – how do you do this? Read More

What’s In A Marketing Plan?

I quote this old adage all the time: “Businesses don’t plan to fail; they fail to plan.”

So I hope that as you read this, you have been influenced by me yammering on about how you really need to have some planning in your business and have – at least – prepared and are implementing a business plan! Some people have even written to me to tell me that they have even prepared a long-term strategic plan to help them grow.

And yet, most of the time, the small business owners I speak to have not prepared a marketing plan. They don’t really know what a marketing plan will do for them, and what it might contain. Read More

Policies & Procedures: Your Path To A Self-Running Business!

Tell me if these questions sound familiar?

“Hi Boss, I’ve got a customer on the phone and she’s demanding a refund – what do I do?”

“Morning Boss, I’ve entered all the supplier invoices into the computer – what do I do with the copies now?”

“Boss, I ended up with two good candidates after the interviews, which one should I hire?”

If your day is full of micro-decisions and you seem to be supervising everyone and micro-managing all the time; if you have no time to prioritise working on developing your business and instead spend the whole day working in it, then you really need to think about creating your self-running business.

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