Archive - 13/10/2015

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Beat Competition with a Niche!

Beat Competition with a Niche!

It’s been bad before but it’s got worse!

What am I talking about? Competition, that’s what!

Once upon a time, all you had to do was hang up a sign, know what you were doing, smile, and start selling, right?

Yeah right! It’s NEVER been that easy because as soon as Cavewoman Jane started her pelt scraping business for all those people too busy hunting Woolly Mammoths to clean their own pelts, Caveman Joe next door started in competition. And once those two were showing signs of success every Tom, Dick and Hairy decided they would open their pelt-scraping businesses too!

However it has become increasingly difficult to get your business out there and differentiated in today’s social-media world. What is true is that once, you may have been able to develop brand leadership. The leather bags you made and sold may have competed with others, but you could distinguish yourself by better quality or the extra service, perhaps offering free leather renovation every 5 years. Today however it is hard to be heard above the noise that comes from increased competition, better trained entrepreneurs competing, cheap social media advertising and marketing – disruption is in the marketplace. Read More

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