In any planning exercise, you will need to understand where you are starting your plan from.
Just as you need to know where you are starting from to get to the end of any journey.
This identifies what you have to do to go from “here” to “there”. It’s no good setting up great goals and a fantastic vision of your journey’s end, if you start from the wrong place. In order to build, say, a great website presence for your business as a goal, you need to be clear about what your current website represents in terms of strengths and weaknesses so that you can change it from the present to “great”.
In order to get a good picture of where your business is right now, the best exercise is called a SWOT Analysis. Read More