“How to write a goal.” Really? I should write a blog article on how to write a goal?
Unfortunately yes I think I do. I have touched on this in earlier articles and videos about how a list of actions is not a goal, and what a “proper” planning process should look like. However I see it so often that I feel compelled to call it out all the time.
Here are a three statements that I have seen listed as goals, which represent the three mistakes people make when they create goals:-
- To provide excellent customer service
- To provide our services in accordance with the legislation
- To be the biggest
The first is a given. Of course you should provide excellent service, but why is it a goal? Are you saying that you may have a goal “to provide average customer service”? To be in business you must provide excellent service. It is not a goal.
The second is a given as well, but it is also a limitation. Firstly you cannot have a goal that you will provide services outside the law unless you come from certain parts of society I do not write for! Secondly why couch a goal in terms of limitations?
The third is a wish, not a goal. You can aim to be the biggest, but your goal should be about how you get there. Read More