The A C D B’s of Business
It came to me in a cone of light.
Business is as easy as A C D B!
As you know I have spent my consulting career synthesising my learning and experience into procedures that you can use in your business. Why reinvent the wheel when you can use tried and tested practical experience backed up by academic study in proven processes?
Recently it struck me how all of these processes – marketing, customer service, brand development, business planning – followed a big-picture model. And this model is as simple as a mixed up alphabet – A C D B!
Once you work it out, every business moves along the same path.
You first have to Acquire leads. Then you have to Convert those leads into warm customers. Having customers you need to Deliver your product or service. Then as your customer makes their first purchases you need to Build relationships so that they keep buying.
The acquisition of leads is all about marketing. You need to know about your sales funnel and the difference between broadcasting to potential customers who may not yet be aware of you or your product and the act of screening and targeting those potential customers. Acquisition involves knowing your product as well as your customer.
What do I mean by that? Read More
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