2016 | Teik Oh | Page 10

Deliver Your Best Elevator Speech

Feb 16 2016

In the last couple of weeks, I provided you with training on how to apply the 7 easy steps in the SMART Marketing system to get more sales. If you haven’t seen that video training, go to my website here and catch up!

Now, no matter how good your campaign plans are, at some stage, you will need to meet potential customers face to face.

Have you ever been in a situation where you meet someone and you try to tell them about yourself, or your company, or your product – or all three – and end up tongue-tied or filibustering and telling them nothing that sold what you wanted to sell? Of course you have, we all have!

What you need is your best elevator speech. What’s an elevator speech?

It is a speech you can give within a short elevator ride of 20 to 30 seconds, maybe to a full minute. It has to be short, it has to be punchy, but in it, you have to deliver your message about why you are the one.

Well, here’s a guaranteed formula for you to write and deliver that elevator speech! Watch the video and then come back to discuss the formula.

So as usual the fun starts after the training and you can discuss what you learned and add any thought! Go to my website teikoh.com and leave your comments.

While you’re there check out all the free resources to create strategy, provide leadership, and grow your business. And so you don’t miss a single free idea, tip, or downloadable template, why don’t you subscribe here to get them delivered directly to your inbox?

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SMART Marketing – 7 Easy Steps to More Sales – Part 2

Feb 09 2016

Did you catch last week’s video training on Part 1 of how to use the SMART Marketing planning system? If not, get on to it here and catch up!

If you did, welcome back.

This week’s video training continues with steps 4 to 7 of the SMART Marketing system.

This week, we go through how to use your selling price as a factor in your marketing, how to identify the most appropriate marketing activities (not just advertising!) and prepare a targeted campaign, how to prepare action plans to carry out your strategies, and finally how to put it all together and make sure you follow through.

This is a 15 minute training video so I won’t take up too much of your time here – just watch it!

There you have it – if you want to know more, my book “SMART Marketing – 7 Easy Steps to More Sales” is available from Amazon if you click here. The book takes you through the 7 easy steps in a narrative form, and is packed full of detail how a real-life application takes place. It is accompanied by The SMART Marketing Workbook, available from Amazon also here, which gives you all the forms, questionnaires and templates you need to put the SMART Marketing system into place. The Workbook is laid out in 7 “workshops” for you and your team to participate just as if I were in the room guiding you all the way.

Now next week, I’m going to talk about what happens in a one-to-one engagement with someone. Despite the best marketing strategies, at some stage you have to go face to face and talk about your product, so I talk about a sure-fire way to do it and capture their attention.

If you don’t want to miss it, subscribe here to have next week’s blog post delivered directly into your inbox.

Or go to the website to subscribe and get thousands of dollars of valuable ideas, tips and downloads, for free.

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SMART Marketing – 7 Easy Steps to More Sales — Part 1

Feb 02 2016

Here’s Part 1 of my 2 part video training series on SMART Marketing – 7 Easy Steps to More Sales, my Marketing Planning system so easy that any business can follow the steps and create their own marketing campaign.

SMART Marketing is based on targeting your marketing efforts – a sniper’s rifle rather than a shotgun – aimed at a very focused target market.

You need to attract them with the benefits that your product or service will bring them very quickly, and send messages that scream of the needs they have that will be met.

It’s based on a book I have written called SMART Marketing – 7 Easy Steps to More Sales available from Amazon.com and is accompanied by the SMART Marketing Workbook. Click on the links to take you to Amazon to order.

This is a 15 minute video training session so I won’t take up too much of your time with this – go on, click on the video and enjoy!

I hope you enjoyed the training on SMART Marketing.

Now, don’t miss Part 2 – go to the website teikoh.com and subscribe so that it is delivered directly to your inbox.

And remember that you can order the books from Amazon – both SMART Marketing – 7 Easy Steps to More Sales and The SMART Marketing Workbook.

See you next week!

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Need Money?

Jan 26 2016

At some stage, every business will need additional funds. Ideally, this comes at a time when you have already generated funds salted away from past profits, but from time to time, you may need the extra money to “prime the pump” and make more money.

Here are eight options to source an injection of funds.

It is important to note that they are not in any natural order of preference – the circumstances must meet the potential source, and you do have to weigh the pros and cons of each option, in accordance with what you need the money for, how long you will need it, and what you are prepared to give away for it. Read More

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Your Business Health Check

Jan 19 2016

It’s still early in the new year, and I’ll bet one of your New Year resolutions was something to do with health – exercise more, eat better, diet, go to see your doctor for a health check?

Well I don’t know how well you have been keeping to your resolutions nearly three weeks into the new year, but why don’t you check your business in for a health check?

The website teikoh.com has free resources available for download and these include health checks or “audits” for your business. It would not be a waste of time to spend an hour or two going through these for your business. When I conduct these for my clients, I charge up to $2,000 a session. True, this come with my personal 30 years’ experience in business and my interpretation of diagnosis and medication, but you can at least spend some time to look over your own business to see what areas you will need to work on in 2016. Read More

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Increase your sales through a highly focused marketing plan!

SMART Marketing: In this book, the owners of a small business are led through the SMART Marketing 7 Step Process to produce a marketing plan targeted at their most desirable customers. Any business can use these principles and in 4 to 6 weeks implement a plan to get them through the door! Find out how...

The SMART Marketing Workbook: Companion to “SMART Marketing”, this workbook sets out the SMART Marketing process in 7 workshops for you and your staff to complete questionnaires and templates that at the end, form the marketing plan you need to sell your REAL product to your REAL customer! View now...

Archive - 2016

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Deliver Your Best Elevator Speech

SMART Marketing – 7 Easy Steps to More Sales – Part 2

SMART Marketing – 7 Easy Steps to More Sales — Part 1

Need Money?

Your Business Health Check