The small business entrepreneur is a special creature. Not only must he or she learn about strategy, sales, and numbers, they must also have a great deal of self-belief, energy, and be a source of inspiration and leadership. A lot to ask for!
That is why when people ask me what they should know about being in business, I say that first, they need to know themselves, then they need to know how not to be themselves!
Let me explain.
It takes a special psychology to be an entrepreneur. It takes a psychology that contains determination and self-belief within a shell of self-awareness. You need to know what you want to do; you need to believe you can do it; and at the same time you need to see your faults and weaknesses without believing in your self-hype. In this way, knowing yourself, you can identify the traits that are not “helpful” and work on them to become something you are not without being a hypocrite. In my journey, I found the works of people like Stephen Covey, Jack Canfield and Anthony Robbins immensely helpful. Read More