Sales | Teik Oh

How to Win Customers’ Hearts and Minds!

Jul 05 2016

In marketing language, today’s customers are less “sticky”. In everyday tongues this means that today your customers are more choosy and hesitant!

They have access to a heck of a lot more information about your products and services, and those of your competitors. The modern economic situation means they may be more hesitant when they are buying more discretionary stuff – sure they still buy food, but they may have cut back on eating out.

The best businesses have beat this trend by having outstandingly loyal customers. The best businesses have won over their customers’ hearts and minds and have won the psychological trust war. How do you do this too?

Watch this video for the 5 psychological tactics to win your customers’ hearts and minds.

I’ll summarise them for you here:-

Highlight long term value;
Use groupthink;
Focus on suitability not price;
Create a sense of urgency; and
Build the collective experience.

I’d love to hear how you build customer loyalty – click here to post a comment on the 3 top ways you build customer loyalty.

If you’re reading and watching this in one of my social media channels, guess what? You’re missing out on weekly new updates that can grow your business – why not sign up here to get these updates delivered directly to your inbox (and hey, I hate spam so I promise never to sell or give away your information).

I’ve also been getting comments from my social media channels that tell me there are a lot of followers who aren’t in business yet but are thinking of starting their own business – well I have good news for you. I’ve created a new online training course especially for you called “How To Start Your Own Business”. In 5 lessons, you will be taken through how to get yourself personally ready to start a business, how to prove your business concept, how to design every component of your business into a business model that fulfils your dream, how to create your business plan, and finally what to look out for in tax and business registrations, agreements, and how to choose good advisors.

Click here to purchase the course for only $97 AUD!

Comment 13

Set The Right Price

Jun 28 2016

This is probably the question I get asked the most, especially for first time startups: “What should I charge for my service or product?”

Let’s start with the obvious – you should charge a price that makes you a profit or that is a fair reward for your efforts.

Okay, now that’s out of the way, your pricing schedule is an important part of your business, its branding, and your marketing. You can set loss-leader prices, attracting people to your site or store, so that they can then see all the other stuff you offer. You can set premium prices, distinguishing your quality or scarcity from your competition. You can set a price based on your skill – doctors have to attend many, many years of medical school to accumulate skills you and I cannot hope to have. You can set a price based on experience – an experienced plumber can resolve your plumbing problems in half the time and twice as well as one just starting out.

Watch this to learn about the 5 factors that determine how you should be setting your price.

Here they are again:

Supply and demand
The niche
Perceived Value
A high return on the customer’s investment
Customer satisfaction

This is where the fun starts after you’ve watched the video – click here and comment on how you set your price.

I have also prepared an Entrepreneur’s Business Health Checklist for you to check off the 6 key result areas for your business – click here and give me your email to get the download.

Now if you are a budding entrepreneur thinking about starting your own business, I hope reading and watching my blog and video posts are helping. But maybe not! Maybe they are just adding to your overwhelm about “Where do I even start?”

If that’s the case I have created an online training course especially for you. If you are a first time entrepreneur, or you have a great idea for a business, or if you’re working for a corporate but think you can do it better – this is the training course you need.

It’s called “How To Start Your Own Business” and in 5 online video lessons and 10 downloadable worksheets and information sheets, you will be taken through a step by step process to get yourself ready, test your idea in the market, design your business model, plan ahead, and take care of all the little legal and other details before you open your doors. It will clarify everything for you! As an online course you can take it at your own pace, and it is available to you forever for a one time payment.

Click here to get the course for only $97 AUD!

Comment 13

You gotta love your customers!

Apr 26 2016

You know, you really have to love your customers.

Customers are the heart and soul of a business because they inspire you to serve better, they make your business dream a reality because they wish to be served by you, and if you treat them right, they are going to be alongside you for ever.

But you know what, you have to serve all your customers, but what about your best customers who regularly buy from you, or spend the most with you, or are loyal and have been with you for years?

Have you ever considered how much time, energy, and money it costs you to find a new customer? Try to work it out and I think you will find that on average it takes you 3 to 5 times more to find a new customer than to keep an existing one.

So how do you keep them happy and coming back for more? Read More

Comment 13

Increase your sales through a highly focused marketing plan!

SMART Marketing: In this book, the owners of a small business are led through the SMART Marketing 7 Step Process to produce a marketing plan targeted at their most desirable customers. Any business can use these principles and in 4 to 6 weeks implement a plan to get them through the door! Find out how...

The SMART Marketing Workbook: Companion to “SMART Marketing”, this workbook sets out the SMART Marketing process in 7 workshops for you and your staff to complete questionnaires and templates that at the end, form the marketing plan you need to sell your REAL product to your REAL customer! View now...

Tag - Sales

Get FREE weekly ideas to grow your business

How to Win Customers’ Hearts and Minds!

Set The Right Price

Click here to get the course for only $97 AUD!

You gotta love your customers!