In marketing language, today’s customers are less “sticky”. In everyday tongues this means that today your customers are more choosy and hesitant!
They have access to a heck of a lot more information about your products and services, and those of your competitors. The modern economic situation means they may be more hesitant when they are buying more discretionary stuff – sure they still buy food, but they may have cut back on eating out.
The best businesses have beat this trend by having outstandingly loyal customers. The best businesses have won over their customers’ hearts and minds and have won the psychological trust war. How do you do this too?
Watch this video for the 5 psychological tactics to win your customers’ hearts and minds.
I’ll summarise them for you here:-
- Highlight long term value;
- Use groupthink;
- Focus on suitability not price;
- Create a sense of urgency; and
- Build the collective experience.
I’d love to hear how you build customer loyalty – click here to post a comment on the 3 top ways you build customer loyalty.
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