Archive - May 2019

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1
Sell What Your Customers Don’t Realise They Need
2
What Type Of Business Plan Do You Need To Grow Your Business?
3
Do Your Team Members Have Their Individual Objectives?

Sell What Your Customers Don’t Realise They Need

One of the most important things to realise in marketing is that people buy with their heart, even though they try to rationalise with their head.

Let’s try this exercise with you being the customer. Let’s say that you need a new laptop, so you walk into a store that has a range of laptops laid out in a row on the counters. What is the first thing you look at?

A. You read each label to see which has the latest chip technology

B. You move from one to the other testing out the speed at which they save a document

C. You move down the line looking at which one looks the best

For most of us, it would be C, right? Be honest!

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What Type Of Business Plan Do You Need To Grow Your Business?

A well-written, actionable business plan defines exactly what you want your successful business to look like and be like.

A good business plan examines where you are now and then takes you through step by step strategies to get you where you want to go.

An excellent business plan sets up systems to ensure you implement and follow through so that your business plan automatically set your priorities and create organisation out of day-to-day chaos.

The question is what type of business plan do you need to grow your business your way?

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Do Your Team Members Have Their Individual Objectives?

Do your employees have written Job Descriptions?

No? Okay, let’s slide past that one quickly!

I can’t tell you how important it is for effective teamwork that everyone has a Job Description that helps them do their job, and fit into the team working together to meet the business objectives.

After this week’s video I hope you will now prepare individual Job Descriptions, but even if you do have written Job Descriptions for all your team members right now, does it include a clear objective for their role that fits into the overall objectives of the business?

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