Sales | Teik Oh

The Prospecting Sales Funnel

Jul 30 2019

Business is all about systems.

Even in the unpredictable world of attracting customers and making sure that they hear your message and grow more toward becoming customers, there are proven step by step systems that you can use to increase your chances of winning the prospect.

All marketing and sales techniques are based on the prospecting sales funnel. This technique describes how you move potential customers from being prospects to becoming customers. The journey is like moving them down a funnel until they ultimately buy from you.

What is it based on?

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Sell What Your Customers Don’t Realise They Need

May 21 2019

One of the most important things to realise in marketing is that people buy with their heart, even though they try to rationalise with their head.

Let’s try this exercise with you being the customer. Let’s say that you need a new laptop, so you walk into a store that has a range of laptops laid out in a row on the counters. What is the first thing you look at?

A. You read each label to see which has the latest chip technology

B. You move from one to the other testing out the speed at which they save a document

C. You move down the line looking at which one looks the best

For most of us, it would be C, right? Be honest!

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7 Steps To Plan Your Focused Marketing Campaign

Apr 23 2019

In business, either you engage in marketing or your business dies.

Marketing isn’t just running a few ads or waiting for referrals. Proper, focused marketing grows sales.

Proper focused marketing is about ensuring that the people you want as customers get to hear what you are offering them and why it is perfect for their needs, regularly, consistently and on purpose, driving them from a state of interest to a state of readiness to buy.

What if I were to tell you that you can take 7 easy steps to prepare a targeted marketing campaign that will identify your best customers, craft the right messages they want to hear, within marketing activities designed to drive them down the sales funnel?

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The Value Of Having A Marketing Plan

Apr 09 2019

I have designed an online training course – in the form of a real-time workshop – about how to prepare a Marketing Plan for your business.

I created that course because I’m really passionate about showing small business owners how easy it is to professionally market your business in accordance with an actionable plan that they can write themselves.

In my 35 plus years of experience working with small businesses, I have found that less than 10% have a Marketing Plan. Yet, of those that do, well over 75% have met their marketing objectives and growth targets.

If you don’t have a marketing plan, I know what’s stopping you.

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What Are Your Actually Selling?

Mar 05 2019

Can I just tell you that you are not selling what you think you are selling?

I can hear the umbrage you are taking right now!

“OK Teik, I’ve listened to your fancy ideas so far, and some of them have been really useful, others have been interesting, but now you’ve gone too far! What do you mean I’m not selling what I think I’m selling! I know exactly what I’m selling, I’ve been selling ‘X’ for years!”

Let’s take a breath, I’m not trying to insult your intelligence. Rather I’m challenging your perspective!

Let’s try this – quickly write down what you are selling.

Write it down before you read on and watch the video.

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Increase your sales through a highly focused marketing plan!

SMART Marketing: In this book, the owners of a small business are led through the SMART Marketing 7 Step Process to produce a marketing plan targeted at their most desirable customers. Any business can use these principles and in 4 to 6 weeks implement a plan to get them through the door! Find out how...

The SMART Marketing Workbook: Companion to “SMART Marketing”, this workbook sets out the SMART Marketing process in 7 workshops for you and your staff to complete questionnaires and templates that at the end, form the marketing plan you need to sell your REAL product to your REAL customer! View now...

Category - Sales

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The Prospecting Sales Funnel

Sell What Your Customers Don’t Realise They Need

7 Steps To Plan Your Focused Marketing Campaign

The Value Of Having A Marketing Plan

What Are Your Actually Selling?