Business is all about systems.
Even in the unpredictable world of attracting customers and making sure that they hear your message and grow more toward becoming customers, there are proven step by step systems that you can use to increase your chances of winning the prospect.
All marketing and sales techniques are based on the prospecting sales funnel. This technique describes how you move potential customers from being prospects to becoming customers. The journey is like moving them down a funnel until they ultimately buy from you.
What is it based on?