Can I just tell you that you are not selling what you think you are selling?
I can hear the umbrage you are taking right now!
“OK Teik, I’ve listened to your fancy ideas so far, and some of them have been really useful, others have been interesting, but now you’ve gone too far! What do you mean I’m not selling what I think I’m selling! I know exactly what I’m selling, I’ve been selling ‘X’ for years!”
Let’s take a breath, I’m not trying to insult your intelligence. Rather I’m challenging your perspective!
Let’s try this – quickly write down what you are selling.
Write it down before you read on and watch the video.