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Archive - 17/03/2020

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Risk Management Planning for the Coronavirus
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How The Right Marketing Message Creates Impact

Risk Management Planning for the Coronavirus

I know that I have only just published my usual weekly blog post, but as one of my clients said to me, “we live in interesting times.”

I wanted to quickly put out there what a small business can do in relation to risk management planning the effect of the coronavirus pandemic on their businesses.

But first, let’s get things into perspective.

Do not panic. Do not spread rumours and myths. Do not subscribe to the mob mentality that is now on display in supermarkets across the country. Get your information from trusted medical sources including government health departments and information sites.

However, in these “interesting times” it is prudent to be over-cautious in preparing for how the coronavirus can affect your business, so let’s get into what risk management planning you should be doing.

Let me give you a “checklist” of risk-mitigation procedures and strategies to implement in your small business – no need to give me your email, no need to download – here it is.

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How The Right Marketing Message Creates Impact

Tell me which of these messages appeal to you if you were the victim of an accident?

“Injured in an accident? Call us now to get the money you deserve.”

Or

“We have 30 years’ experience and training in making compensation claims for you.”

You can tell that both messages are about the services that a compensation lawyer can provide you. Yet, chances are the first catches your eye and the second, well, it tells you what they do.

Here’s another pair talking about a restaurant:

“Eat a happy Italian meal with friends,” or

“We serve excellent Italian food.”

Again, the first makes an impact on your emotions and the second tells you what you get – but aren’t you immediately attracted to the first?

It’s a busy, noisy world out there and your marketing messages need to grab attention immediately with impact. You cannot afford to be scrolled past or strolled past.

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