Category - Strategic Planning

A small business and strategic planning – is that chalk and cheese?

“I’m not even sure I need a business plan,” you say. “Do I really need to look at the big picture when I’m in the trenches?”

Well, that’s really up to you.

With a plan – any plan – you can envisage where you want to go, and then prepare steps to get there, rather than staying “in the trenches” and seeing what you get if you just work harder.

But first, let’s be clear about what is a strategic plan, and what the difference is between a strategic plan and a business plan.

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This is the third part of our series on growing your small business after establishing it from a startup. If you missed our first two articles on Growing Your Business By Measuring Everything and Growing Your Business With A Strategic Plan, you can catch up by clicking on the links.

This series of “Growing Your Business” follows our earlier series of blog posts on “Starting A Small Business“. If you want to catch up on how to start your own small business I will put the links to those articles at the end of this post.

In this post I will discuss how, having set a long-term strategic direction for your business to grow, through your Strategic Plan, you can cascade shorter-term goals and actions from the long term strategies year by year. This allows you to establish more detailed annual targets and actions, while at the same time ensuring that you stay true to course on the way to building the business of your vision.

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