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Simple SMART Marketing for Small Business – Free Training Part 1
Small Business Marketing
A 5 Day Challenge To Master Your Business Finance
The Practice of Planning
Leadership in a Small Business

Simple SMART Marketing for Small Business – Free Training Part 1

I have created a short, free training on how you, as a small business owner, can prepare your own Marketing Plan to grow your sales.

It follows a simple to follow, step-by-step system of seven steps, which are: –

  1. Know what is your real product;
  2. Know who is your real customer;
  3. Meet your target market’s requirements;
  4. Make your Selling Price a factor in your marketing;
  5. Choose the most appropriate marketing activities;
  6. Schedule your campaign plan; and
  7. Implement then Monitor and Evaluate.

I am releasing this free training in two parts, this week below, being Part 1, along with free worksheets listed below. Read More

Small Business Marketing

I laugh sometimes at the different definitions of “small business”.

The Australian Taxation Office tells you that you can get small business entity concessions when you are a small business – the definition? If your turnover is less than $10 million.

The Australian Bureau of Statistics defines a small business as one that employs 20 people or less.

Many of my clients and members of Teik Oh Dot Com training would love to turn over sales of $10 million and employ 20 staff! To many of us, that describes a medium-sized business because small business is you and me, making sales of several hundred thousand to a couple of million at the upper end and maybe working alone or employing up to 10 staff.

So, when people like us see advice for “small businesses” we tend to switch off.

But that would be a mistake because we all want to grow, don’t we? And one thing I can tell you after 40 years of working with small businesses all over the world in my career, the simple things you need to do is the same in every sized business – except for scale. Read More

A 5 Day Challenge To Master Your Business Finance

In 40 years of advising small businesses and helping them grow, I have noted that the most successful small businesses to 6 things really well:

  1. They show and encourage leadership within the business;
  2. They make planning a habitual practice in the business;
  3. They are always marketing;
  4. They ensure that their customer enjoys a fulfilling journey through their business;
  5. They have made their processes and operations efficient; and
  6. They do not neglect to understand their finances.

This week I’m going to talk about finances.

But I’m not going to teach you how to be an accountant!

I’m going to tell you why you cannot neglect the skill of understanding your finances and then set you a challenge that will show you how to cheat your way to mastering your finances!

Read More

The Practice of Planning

I have identified six things that businesses must do if they are to be successful businesses.

Not all businesses manage to be good at all six things, but all successful businesses – no matter how small – are good at all six things.

These Six Business Success Factors are providing Leadership, good Planning, effective Marketing, Customer Fulfillment, management of Operational Efficiency, and the mastery of its Finance.

This week I’ll discuss the Practice of Planning and how it helps any size business to succeed.

I’ll then set you a challenge that you can undertake over the next 5 days.

It will be fun and more importantly, it will help your business become focused on success.

Read More

Leadership in a Small Business

In this post, I am going to show you why Leadership is a requirement in any business – even a small business.

I am then going to provide you with a simple challenge that you can try out in the next week, a set of simple steps or processes that you can use in your business.

But first, let’s start with why leadership is a requirement in any business.

Through the course of my career in developing and growing businesses, I have observed that business success depends on doing six things well.

These are Leadership, Planning, Marketing, Customer Fulfilment, Operational Efficiency, and Mastering Finance.

Read More

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