Archive - 06/10/2020

This is Part 2 of my free training on how you, as a small business owner, can prepare your own focused, targeted Marketing Plan by following 7 simple steps.

It is based on my S.M.A.R.T. Marketing system which I designed using 30 plus years’ of experience helping small businesses increase sales.

Last week I went through the first three steps which were:

1. Know your real product;
2. Know your real customer; and
3. Meeting your customer’s requirements.

This week I will take you through steps 4 to 7, which are:

4. Your Selling Price as a marketing factor;

5. Choosing the most appropriate marketing activities;

6. Scheduling your campaign plan; and

7. Finalising, then implementing and monitoring and evaluating.

If you missed part 1, you can read and follow the video lesson here.

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