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Archive - 2021

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1
10 Marketing Strategies You Can Use Right Now
2
Market To The Right Customer!
3
Marketing Is All About Helping Your Customers
4
Dealing With Overwhelm In A Small Business
5
Small Businesses And An Uncertain Future

10 Marketing Strategies You Can Use Right Now

In the last few weeks, I have written about how marketing is really all about helping customers solve their problems. You can go to the blogs at Teik Oh Dot Com to catch up.

However, I thought this week I’d give you some marketing strategies you can use right now.

But don’t get me wrong – these aren’t copy-and paste-strategies, and you do have to do some homework yourself on how you can apply this to your situation. However, if you spend just a little time to fine-tune these ideas for your business, I’m sure that you can use some of these strategies immediately.

Here we go!

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Market To The Right Customer!

Here’s a shocking fact – most small businesses don’t do any marketing!

Hoping for a word-of-mouth referral is not marketing.

Sticking an ad in the classifieds amongst all your competitor’s ads is not marketing.

A sandwich board outside your shop is not marketing.

Marketing is about focusing on what you sell, who you should sell it to, what they like to hear, where they want to hear it from, and how to consistently move them from “interested” to having a “conversation” to being a “buyer”.

Because small businesses who do try to implement some marketing are not focused on this, here’s another shocking fact:

Most are marketing to the wrong customers.

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Marketing Is All About Helping Your Customers

If you have been at the receiving end of a bad car salesman, you would have received an ear-bashing about how good the car is, all the gadgets it contains, how fast (or safely) you can go, and what range of colours you can get it in.

If, on the other hand, you have met a good car salesman, you probably walked away with the car at the end of your meeting.

Why?

Because the good car salesman would have asked about your family and friends, talked about what cars you have owned before, asked about where you live and where you work.

This might sound like friendliness, and might have initially annoyed you (“I’m here to look at a car, not to have a chat!”), but at the end when he showed you the car and suggested how it and its features might fit with your lifestyle, you got to like him or her!

That good salesman knew that he wasn’t there to sell you something but to help you receive a benefit.

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Dealing With Overwhelm In A Small Business

About 3 years ago I read an article in a small business magazine that said over 70% of small business owners were overwhelmed by their work and responsibilities.

Do you think that got better or worse in 2020?

At the best of times, small business owners have multiple responsibilities and have to deal with multiple issues and decisions at any one time. Even the most well organised of us sometimes feel as if they are ten different people in one body!

Stress and small business owners are two things that always come together.

From what I understand, stress actually affects your body on a cellular level. The change it affects on your body makes you physically as well as mentally tired, and it makes you more and more unable to cope with stress. So, the more stressed and overwhelmed you feel….. the more stress and overwhelm you will feel!

And if stress is not good for you, a stressed leader is certainly not good for your business!

So it is more than worthwhile for all small business owners to organise their affairs and workflows to reduce stress and overwhelm.

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Small Businesses And An Uncertain Future

As small business operators, our world is impacted by uncertainty.

Sometimes, from day to day, we’re not sure of the long-term loyalty of our staff; overhead costs like rents can trend up or down quite quickly; new legislation that we had not expected can change your trading landscape.

Even as we write our annual or other short-term Business Plans, we sometimes feel unready to look too far ahead. While planning for next year may be reasonably reliable, really small businesses rarely write long-term Strategic Plans looking ahead 5 or 10 years because we feel that we are unable to reliably predict the stability of the future.

So what are we to do as small business owners trying to reach a vision of the future in as steady and as planned a direction as we can steer?

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