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Archive - 2022

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Managing a Mature Business – Risk Management Planning
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Managing a Mature Business – Marketing For Continued Growth

Managing a Mature Business – Risk Management Planning

This is the fourth article in our series of Managing a Mature Business. If you haven’t caught up, the other articles in the series, published so far, are:-

In this article, we will deal with identifying, prioritising, and mitigating risk – Risk Management Planning in a mature business.

But first, to recap what a “mature business” is. The business cycle of a business, starts with a new business, then rapidly moves into a growing business, and then eventually morphs into a “mature Business” and ultimately – unless you do something at maturity – goes into decline. Each stage of this business cycle has different challenges.

In a “new” business, those challenges are all about establishing the business – proving the product, finding customers, poor cash flow. In a growth business, the issues are around retiring debt, satisfying demand, larger customer bases and proportionately larger debt-collection problems, control over organisation and business systems.

In maturity, it is about fading demand, older products, reducing customer bases, reduced cash flow. If this is recognised, businesses can “kick-off” a new growth phase by innovating and finding new products and markets through expansion or change. In this way, they can stave off the ultimate slide into decline.

Risk Management Planning is important at every stage of the business, but why is it especially important in maturity?

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Managing a Mature Business – Marketing For Continued Growth

Welcome to our continuing series on Managing a Mature Business.

Last year we published two series of articles on Starting a Small Business, and on Growing Your Business, and we started this current series on Managing a Mature Business. We finished the year with Managing a Mature Business – How to Keep Innovating and in this article, we move on to discuss how to market for continued growth. If you want to catch up, all the articles in all three series are available at Teik Oh Dot Com.

As we have seen before, the challenges in a mature business are different from those of a business startup or a growing business. Activity has plateaued. Your product may have been superseded nor the market may have changed. Following our earlier articles on managing cash flow and continuing to innovate, you may have changed your product or business model and have to attract a new target market.

As you try to reinvent yourself so that you can start the cycle again with a new growth phase, you can no longer rely on past reputations and previous histories with your old customers. Even if you are continuing your marketing activities – these may need to change.

So, what do you have to do to continue effective marketing for continued growth?

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