When you are preparing your plan, whether it is a Strategic Plan, Business Plan, Marketing Plan, Operational Plan, or any other plan, you will end up listing your Goals and Objectives, and probably your strategies or actions of one kind or other.
However, have you been in a position where, some time later, people who are implementing the plan disagree about how far you have got and how much you have achieved? Some will say you’ve got there, others will say that you are only partially successful – and yet they are reading off the same planing document! Have you come to re-read your document say a year later, and then wondered exactly what you meant when you wrote “open up new markets”? Did you mean in different towns, or with different products?
Perhaps you re-read your plan later and thought “how did we agree to do that? It was never achievable!”
SMART is a model that you should use whenever you are writing goals, objectives, strategies and actions. This video explains what is SMART and how to use it.