Tag - communication

So, you’ve completed your plan? Is it a Business Plan, or a Strategic Plan, or perhaps a Marketing Plan?

Whatever it is, apart from starting to implement it – do you know what’s the most important thing for you to do now? Explain it!

Who do you explain it to? Well it depends – if you have a team of employees, you need to explain it to them. If you are a solopreneur and you use contractors, virtual assistants and even friends to help you – you need to explain your plan to them. Even if you work totally alone – you need to explain your plan to at least your spouse and family, if not your bank or other people involved in helping you. These are the people corporates call “stakeholders” and you need to explain your big new plan to them because people hate change, and a plan represents change. If your plan affects them (how could it not?) you need to explain it to them.

I discuss here in this week’s video how you can communicate and explain your plan to them in a way that allays fear and encourages buy-in. It’s exciting to you – make it exciting for them.

So here again are the four points:-

1. Explain the exciting new opportunity;
2. Provide the exciting change vision;
3. Explain the big-picture initiatives; and
4. Ask for help in making sure everyone knows what to do.

I’d love to hear how you have implemented new plans in your business – and brought your “stakeholders” along – click here to go to the blog and leave a comment under this video telling me how you implemented your plan and communicated it.

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