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Category - Start ups

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So you manage your family business, but do you govern it?
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Get Your SWOT Worksheet!
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What’s your competition?
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How to Write a Goal
5
What To Do In a Financial Crisis

So you manage your family business, but do you govern it?

I’m going to talk about “governance” in this and next week’s posts.

What is “governance”?

Governance and Management are two different things. Managing is what you think it is, where you manage the operations of your business, manage the finances, manage the staff ensuring they are given responsibilities and rewards, manage purchases and sales and quality of product and service. Managing is what gets things done in the business, in the most efficient and productive way, providing the results you want.

Governance on the other hand is about the oversight of the business, not the operations. Governance is about strategically setting the business’ direction, goals, limitation and borders. The best example of the difference I can give you is a practical example of when the business’ founder “gives up the reins.

Imagine the family business where the founder, perhaps the Parent started the business years ago. Typically he or she started on their own, doing everything from sales to purchasing and inventory. In that simple start-up he or she managed the business and the staff of one as well as set direction and decided what the business should and should not do overall. The Parent decided what markets and products they got into and what they would not and why; they started hiring staff and worked out what type of people they would hire and how they should be treated; and, in time, they worked out what were the “right things to do” in the business.

Then, as they expanded the business they brought in family members, sons and daughters, to help in the business. These offspring worked in the business to learn the ropes (even if they might have gone to university or college to learn new and more professional techniques). Eventually, sons and daughters took up management positions, they managed the sales team; or looked after the finances and investments; they hired, fired and fired and trained and rewarded staff; they looked after inventory and production and service.

Then one day the Parent decided to take their hands off the day to day business, while still being involved. The eldest daughter was appointed in charge of the business – they might have given her the title of CEO or MD or General manager, or just “Boss”.

At this point the governance of the business and the management of the business diverged. The Parent represents “governance” while the children are “managers”.

And the difference?

Can you imagine what would happen if eldest daughter decided to hire cheap labour against the business values of quality staff and quality rewards? Or decided to buy cheaper materials from overseas when the business had always worked on supporting local quality suppliers? Or how about if she decided to branch out from selling hand-crafted toys to cheap plastic toys? Read More

Get Your SWOT Worksheet!

In any planning exercise, you will need to understand where you are starting your plan from.

Just as you need to know where you are starting from to get to the end of any journey.

This identifies what you have to do to go from “here” to “there”. It’s no good setting up great goals and a fantastic vision of your journey’s end, if you start from the wrong place. In order to build, say, a great website presence for your business as a goal, you need to be clear about what your current website represents in terms of strengths and weaknesses so that you can change it from the present to “great”.

In order to get a good picture of where your business is right now, the best exercise is called a SWOT Analysis. Read More

What’s your competition?

If you are in business, you have to face competition.

There is no avoiding it. Your competition is the barrier to your growth.

It may not be a significant barrier, perhaps your competition is weak and doesn’t take too many of your potential customers away. Or it might be a big barrier and you have to compete every day for that new customer or to keep your existing customer.

Either way, I bet you are fighting your competition the wrong way.

Yup, I said it – it’s more than likely that what you are doing to win against the competition isn’t helping much!

Why? Because when most of us think about competing, we think about being better than them. If you were an athlete you’d try to be stronger or faster. In business, you try to be cheaper, or give a better service, or send out a more attractive message in your advertising.

All that we are trained to do is to beef up what we do.

However competition is not about a better product or better advertising. Competition is about who or what is influencing your customer. Read More

How to Write a Goal

“How to write a goal.” Really? I should write a blog article on how to write a goal?

Unfortunately yes I think I do. I have touched on this in earlier articles and videos about how a list of actions is not a goal, and what a “proper” planning process should look like. However I see it so often that I feel compelled to call it out all the time.

Here are a three statements that I have seen listed as goals, which represent the three mistakes people make when they create goals:-

  • To provide excellent customer service
  • To provide our services in accordance with the legislation
  • To be the biggest

The first is a given. Of course you should provide excellent service, but why is it a goal? Are you saying that you may have a goal “to provide average customer service”? To be in business you must provide excellent service. It is not a goal.

The second is a given as well, but it is also a limitation. Firstly you cannot have a goal that you will provide services outside the law unless you come from certain parts of society I do not write for! Secondly why couch a goal in terms of limitations?

The third is a wish, not a goal. You can aim to be the biggest, but your goal should be about how you get there. Read More

What To Do In a Financial Crisis

Touch wood that you never experience a financial crisis in your business.

However, it happens, and it happens to the best of us. No matter how much you think you are on top of your game, sometimes you take your eye off the ball, and sometimes one thing you never watched out for jumps up and – Wham! A financial crisis hits your business – a major account receivable goes belly-up and with it, takes your profits and future cash flow. Or perhaps an employee walks out and takes your business, or maybe even commits fraud over some time and leaves you with a big cash hole. Perhaps you may even have been (or should have been!) aware of a trend that kept getting worse, business fading away?

If this ever happens to you the first thing is to work fast. Stop feeling sorry for yourself and work out a plan quickly.

Put yourself in the big picture.

When crisis happens, it is tempting to burrow down to find the “fault” and to try to fix it. However the “fault” is often a symptom and if you pour effort into it, this may be too little too late.

Better to take a brief step back and see the big picture – make sure you accurately assess your business’ and your own assets and liabilities, make sure you understand your overall income and expenditure. Looking at the big picture can give you a better idea of what happened and why – not just the end results. Understanding your assets and liabilities and income and expenditure should give you some ideas about what resources you have, what risks you need to take care of, and what you can do to stem the flow.

With a good understanding of what happened and how it happened, and knowing what your resources and capabilities are, set yourself some short-term and medium term financial goals. Read More

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