Small Business | Teik Oh

Training Your Employees For Your Absence

Jun 08 2021

Unless you own and wish to continue to own a micro-business where you work on your own in your profession or trade, it is more than likely that as a small business owner you wish to expand and grow your business to the extent that you will be employing people as you grow.

Most of us who run and operate small businesses wish to grow in size – as our sales and profits grow, by necessity we need to scale and grow our workforce so that we can produce more, or meet more customers or provide more services. We are constrained by the number of productive hours we, or anyone we employ, can spend on producing goods or services. So we employ more people.

Some of the new people we employ may not be directly customer-facing. Indeed we may need more and more “back-room” hours from new people – keeping the books, managing the stores, manufacturing or working behind the scenes.

The question is, how do you introduce more and more people and continue to control and manage the business as more and more people do the things that you used to do?

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The Right Way To Reduce Business Costs

May 25 2021

When I was learning how to be an auditor, one of my early mentors told me: “There’s the wrong way to do the wrong thing, the right way to do the wrong thing, the wrong way to do the right thing, and finally the right way to do the right thing. As an auditor, you’re always looking for the wrong ways as well as the wrong things!”

I had to think about that.

But he was right. You shouldn’t ever do the wrong thing, whatever way you try to do it.

It’s also equally wrong to try to do the right thing in the wrong way.

All this is a long way of saying that when times are tough and we try to cut costs in our business – which is the right thing to do – some of us go about doing it in the wrong way.

Let’s look at how to reduce the costs of running your business, in the right way.

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The Right People Make All The Difference

May 18 2021

Whether you’ve only started your small business or have been operating for a while, if you are growth-minded, at some stage you will be thinking about, if not already brought in employees to help you do the work and grow your business.

Sometimes, you strike it lucky and you find people who are the perfect fit.

They work hard, the way you want them to. They are good at whatever you hired them to do. They even get on with you and everyone else in the business, and they get on with the customers.

If you are in that boat, congratulations! All you have to do is make sure they are happy working in your business.

However, most small businesses go through some difficult periods finding the “right” employee or employees. If you’ve ever had the “right” people working for you, then you know that the right people make all the difference.

So, how do you get it right all the time?

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10 Marketing Strategies You Can Use Right Now

May 11 2021

In the last few weeks, I have written about how marketing is really all about helping customers solve their problems. You can go to the blogs at Teik Oh Dot Com to catch up.

However, I thought this week I’d give you some marketing strategies you can use right now.

But don’t get me wrong – these aren’t copy-and paste-strategies, and you do have to do some homework yourself on how you can apply this to your situation. However, if you spend just a little time to fine-tune these ideas for your business, I’m sure that you can use some of these strategies immediately.

Here we go!

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Market To The Right Customer!

May 04 2021

Here’s a shocking fact – most small businesses don’t do any marketing!

Hoping for a word-of-mouth referral is not marketing.

Sticking an ad in the classifieds amongst all your competitor’s ads is not marketing.

A sandwich board outside your shop is not marketing.

Marketing is about focusing on what you sell, who you should sell it to, what they like to hear, where they want to hear it from, and how to consistently move them from “interested” to having a “conversation” to being a “buyer”.

Because small businesses who do try to implement some marketing are not focused on this, here’s another shocking fact:

Most are marketing to the wrong customers.

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Increase your sales through a highly focused marketing plan!

SMART Marketing: In this book, the owners of a small business are led through the SMART Marketing 7 Step Process to produce a marketing plan targeted at their most desirable customers. Any business can use these principles and in 4 to 6 weeks implement a plan to get them through the door! Find out how...

The SMART Marketing Workbook: Companion to “SMART Marketing”, this workbook sets out the SMART Marketing process in 7 workshops for you and your staff to complete questionnaires and templates that at the end, form the marketing plan you need to sell your REAL product to your REAL customer! View now...

Category - Small Business

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Training Your Employees For Your Absence

The Right Way To Reduce Business Costs

The Right People Make All The Difference

10 Marketing Strategies You Can Use Right Now

Market To The Right Customer!