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Category - Small Business

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1
Small Business in COVID-19: Marketing During COVID-19
2
Small Business in COVID-19: Business Strategies During COVID-19
3
“How To Start Your Own Business” – The Step By Step Formula
4
Your Mother May Have Lied To You About Starting Your Own Business!
5
How Business Startups Are Not As Scary As You Think

Small Business in COVID-19: Marketing During COVID-19

Last week I wrote about four strategies to employ during the current pandemic crisis to keep your business going.

This week I wanted to talk about how you can still continue marketing during the crisis.

First of all, let’s get this straight – I have heard a lot of people say that they feel awkward marketing during the crisis because they feel everyone is in the same boat.

That’s only half true – everyone is in the same boat, but why does that equate to not doing business?

So, let’s look at how you can still conduct your marketing even during the lockdown.

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Small Business in COVID-19: Business Strategies During COVID-19

In these unprecedented times, I just wanted to quickly share some business strategies you can implement during the COVID-19 crisis to ensure your business survives and even get ready to come out fighting.

First, I want to send out best wishes to all the small business owners out there who are doing it tough.

I can’t imagine any small business owner, whether or not you have had to shut your business, who hasn’t seen an effect on their business.

Even if you haven’t had to shut, the unprecedented fall in foot and other traffic would have had a critical effect on income, and your staff may have had to be stood, down, laid off, or been unable to leave self-isolation to get to work. In one way or other all small businesses would have been affected.

However, there are things you can do to lock down your business and prepare it to restart when the restrictions are lifted.

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“How To Start Your Own Business” – The Step By Step Formula

Are you thinking of, or have you recently started your own business?

As you enter into the process, it can be quite overwhelming, trying to remember, let alone know for sure, all the steps you have to take, all the regulatory matters and things to think about.

What you need to do at the outset is to understand what you need to bring to the game, be clear about all the steps you need to take from thinking about the idea of starting your business to business opening, and to actually design how the business will operate and what to do strategically and on a day-to-day basis.

You can, however, follow a pretty standard step-by-step formula.

I have used my 40 years’ experience advising small business owners and distilled it into 5 basic steps.

So, let’s go!

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Your Mother May Have Lied To You About Starting Your Own Business!

STOP PRESS: If you have been stood down or lost your job because of CIVID-19 and you are thinking of starting your own business, read to the bottom of this article where I am giving you an offer to help you plan your new business idea. Offer valid until 30 April 2020.

My Mum told me that if I studied hard, I could get whatever I wanted.

Did your mother tell you the same thing?

My Mum told me that I had to study hard to be an expert at something. So I studied to be an expert accountant.

Then when I decided to start my own business, she was very supportive and said that with all my skill, all I had to do was sell.

But you know what, none of that made me the successful small business owner that I am!

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How Business Startups Are Not As Scary As You Think

Starting a business can be scary.

But it’s not as scary as you think, especially if you prepare yourself at the start.

Sure, there are lots of things you have to do and understand or learn. But you can learn this!

In fact, I’ve written a report and checklist on all the steps you need to take when you start a new business which you can get here.

But that’s not what I wanted to talk about this week.

I wanted to talk about how you have to get you ready!

What do I mean by that?

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