Small Business | Teik Oh

How to define your “why”?

Jul 08 2018

Since Simon Sinek’s Ted Talk “How great leaders inspire action” and his book “Start With Why” everyone has been inspired by the need to understand and define the higher purpose of your business – not what you do but why you do it.

The premise is that people don’t buy what you do, they buy why you do it.

I have spoken often enough about the power of a clear vision – a strong vision statement sets the target for your business to work towards. I have also spoken, in marketing terms, about how you should not swell the features of your product but the needs that it meets.

The higher purpose – your “why” – is an extension of these two principles: “People don’t buy what you do,” how boring, “people buy why you do it,” that’s inspirational.

But if you’re confused about your higher purpose, how do you find and define it?

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7 Things To Do When Your Business Is Struggling

Jun 05 2018

While I am always positive, and in these blog posts and in my online courses I teach small business owners how to grow their businesses, it cannot be denied that we live in turbulent times.

Some industries are doing well. Some businesses are coping very well with the turbulence even if it affects their industry, perhaps they have learned how to batten down the hatches.

However, I’m sure some businesses are struggling. This can be caused by many things from a significant downturn in the industry you are in, to over-borrowing when times were good, and even perhaps to over-optimism or behaving as if everything was the same as before. What can you do if your business is struggling?

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You want to start a new business – but are you ready?

May 29 2018

In over 30 years of working with small business owners all over the world, I have helped many people start their own business.

There is a process that you take – a formula that if you followed in precisely the same way, you will find a pain-free way of starting your own business and growing from there.

However, what many people don’t realise until they work with me, is that the first part of that process, the first ingredient in cooking this new business – is you!

Are you ready?

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Make Your Vision Day-To-Day Reality

Apr 24 2018

In the last few weeks, my blog posts have been about ways to create an “independence” in your business so that you don’t have to make every decision.

The whole philosophy is about creating established rules, structures and procedures in your business – in other words systemising your business – so that everyone knows the main goal you are all working for, and can therefore make decisions based on attaining that main goal. Put into positions where they know exactly what the purpose of their position is, and through a series of policies and procedures knowing exactly what to do and how to do it, they can be effective in making their own decisions while you have the comfort of knowing that they won’t blow up the business.

It’s all about clarity in the systems.

But people have still written to me to ask, how does this make people behave “like you would.”

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Policies & Procedures: Your Path To A Self-Running Business!

Apr 17 2018

Tell me if these questions sound familiar?

“Hi Boss, I’ve got a customer on the phone and she’s demanding a refund – what do I do?”

“Morning Boss, I’ve entered all the supplier invoices into the computer – what do I do with the copies now?”

“Boss, I ended up with two good candidates after the interviews, which one should I hire?”

If your day is full of micro-decisions and you seem to be supervising everyone and micro-managing all the time; if you have no time to prioritise working on developing your business and instead spend the whole day working in it, then you really need to think about creating your self-running business.

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Increase your sales through a highly focused marketing plan!

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Category - Small Business

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How to define your “why”?

7 Things To Do When Your Business Is Struggling

You want to start a new business – but are you ready?

Make Your Vision Day-To-Day Reality

Policies & Procedures: Your Path To A Self-Running Business!