One of the questions I am always asked is “how do I choose the right marketing strategies for my business?”
You see, marketing has been historically steeped in mystique. It seems you have to go to a marketing “expert” and then they do some magic and the right marketing strategies for your business just pop up.
It doesn’t have to be like that. You need a process, for sure, but after that you just need to know your product, know your market, and know your business.
To start with, you need to think logically.
What makes people attracted to your business? What makes them want to buy your product?
Then, all you need to do is to match your strategies to their needs.
Watch this video to take you through the simple logic of it all.
See? It’s all quite logical if you follow a step by step process.
If you think your customers are attracted to you because you are a professional brand and they need a conservative approach, then find strategies that show off your knowledge, your experience and your dependability. In such a case, don’t sponsor a football team, go and speak at a business conference!
If they are into health and fitness then show them the results you produce and what fun people have when they train with you. Make sure your marketing activities are about health and fitness through fun and enjoyment, don’t wear a suit and give a boring speech!
If they seek coaching and are attracted to your leadership qualities, create marketing strategies that show off your personality and the effectiveness of your products.
And don’t forget to ask what part of the sales funnel are they in. If they are at the top and need to be made aware of your business and your products, tailor marketing strategies that broadcast your brand and your name; if they are in the part of the funnel that needs to pique their interest then your strategies need to define the difference between you and your competitors; and if they are ready to buy, your marketing strategies need to be about conversion.
Hey, if you want to know more about marketing strategies and actually go through a virtual workshop and create your own marketing plan, check out my online course and workshop called SMART Marketing. This course is specially designed to take you through a simple 7 step process to create your highly targeted killer marketing plan. Click here to learn more about this online marketing plan creation resource.
Now, finally, if you are reading this on one of my social media platforms, you really need to get over to my website teikoh.com to check out the loads of free tips, tools and resources to grow your business or click here to sign up and get free resources emailed to you every week.