Wow! I’m really excited and I wanted to share my excitement with you – I’m launching my online video training and virtual workshop program on marketing, called SMART Marketing!
I created the easy Marketing Plan system by putting together hundreds of books about marketing along with my 35 years’ experience helping entrepreneurs and small businesses finding out what works and what doesn’t. You don’t need to test these theories for yourself – I’ve done it for you!
It’s a well-proven system. I’ve used it myself to build up (and sell!) three successful businesses, and I’ve helped hundreds of clients implement the system over the years, and watched them grow!
The SMART Marketing system is based on taking 7 easy to follow steps in order to target your ideal customer and create a highly focused marketing campaign. Watch the video to learn more.
Now that you’ve seen what the 7 steps are why not dive in deep?
I’m really excited about the SMART Marketing Plan program I’m launching here.
In the series of videos I’m releasing over these weeks I’m dealing with different aspects of my SMART Marketing Plan system.
This week I’m going to talk to you about why you need a marketing plan. Without one, all you are doing is stabbing in the dark – you are going tactical firing off wide shotgun blasts and hoping to hit something. A Marketing Plan gives you focus so that you strategically create a campaign to target only your ideal customers, and entice them with messages appropriate to whether they are ready to buy, or just interested.
In this video, learn about focusing on what you sell, focusing on who you want to sell to, and considering the right marketing messages for your marketing activities.
The SMART Marketing online video training and virtual workshop program is based on the SMART Marketing system that I created by synthesising all the learning and practical experience I gained from 35 years of consulting to entrepreneurs and small businesses all over the world. I have used it, hundreds of my clients have used it over the years, to great effect. I have written a book about the system called “SMART Marketing – 7 Easy Steps for More Sales” available from Amazon, and it is based on 7 easy steps that anyone can follow.
In this first video, I’m talking about your product’s or service’s features and benefits, and your customer’s needs.
This is the key to marketing and is a cornerstone of my SMART Marketing Plan system. Too often we read or see or hear people talking about the features of their products. Features are what your product or service is made of or the way it is designed, while benefits are the way those features benefit the customer.
Remember people don’t buy features – they are interested by benefits, and they only buy if those benefits meet their needs.
I created the SMART Marketing Plan system by synthesising my 35 years of learning and practical experience spent consulting to entrepreneurs and small businesses in the UK, the US, Asia and Australia. Why read hundreds of books and try hundreds of ideas to see if they work when I have done it for you?
I wrote about the SMART Marketing system in my book “SMART Marketing – 7 Easy Steps to More Sales” that is available from Amazon now. The SMART Marketing system is based on taking 7 easy steps to create a strategic and highly focused marketing campaign to hit your target market – rather than a wild tactical shotgun blast of marketing activity in the hope you might interest someone passing by!
The online program I created is:-
an online video training and virtual workshop program, so easy to follow and practical;
designed to be taken over 5 weeks during which you learn about each step and take the week to take immediate action;
set out like a workshop – I stand in front of you and walk you through the workshops and worksheets to create results as if we were talking one on one;
with your individual password, available to you forever so you can go back to it at anytime;
and very affordable for the long term value that you will get.
In marketing language, today’s customers are less “sticky”. In everyday tongues this means that today your customers are more choosy and hesitant!
They have access to a heck of a lot more information about your products and services, and those of your competitors. The modern economic situation means they may be more hesitant when they are buying more discretionary stuff – sure they still buy food, but they may have cut back on eating out.
The best businesses have beat this trend by having outstandingly loyal customers. The best businesses have won over their customers’ hearts and minds and have won the psychological trust war. How do you do this too?
Watch this video for the 5 psychological tactics to win your customers’ hearts and minds.
If you’re reading and watching this in one of my social media channels, guess what? You’re missing out on weekly new updates that can grow your business – why not sign up here to get these updates delivered directly to your inbox (and hey, I hate spam so I promise never to sell or give away your information).
I’ve also been getting comments from my social media channels that tell me there are a lot of followers who aren’t in business yet but are thinking of starting their own business – well I have good news for you. I’ve created a new online training course especially for you called “How To Start Your Own Business”. In 5 lessons, you will be taken through how to get yourself personally ready to start a business, how to prove your business concept, how to design every component of your business into a business model that fulfils your dream, how to create your business plan, and finally what to look out for in tax and business registrations, agreements, and how to choose good advisors.
This is probably the question I get asked the most, especially for first time startups: “What should I charge for my service or product?”
Let’s start with the obvious – you should charge a price that makes you a profit or that is a fair reward for your efforts.
Okay, now that’s out of the way, your pricing schedule is an important part of your business, its branding, and your marketing. You can set loss-leader prices, attracting people to your site or store, so that they can then see all the other stuff you offer. You can set premium prices, distinguishing your quality or scarcity from your competition. You can set a price based on your skill – doctors have to attend many, many years of medical school to accumulate skills you and I cannot hope to have. You can set a price based on experience – an experienced plumber can resolve your plumbing problems in half the time and twice as well as one just starting out.
Watch this to learn about the 5 factors that determine how you should be setting your price.
Now if you are a budding entrepreneur thinking about starting your own business, I hope reading and watching my blog and video posts are helping. But maybe not! Maybe they are just adding to your overwhelm about “Where do I even start?”
If that’s the case I have created an online training course especially for you. If you are a first time entrepreneur, or you have a great idea for a business, or if you’re working for a corporate but think you can do it better – this is the training course you need.
It’s called “How To Start Your Own Business” and in 5 online video lessons and 10 downloadable worksheets and information sheets, you will be taken through a step by step process to get yourself ready, test your idea in the market, design your business model, plan ahead, and take care of all the little legal and other details before you open your doors. It will clarify everything for you! As an online course you can take it at your own pace, and it is available to you forever for a one time payment.
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