Sales | Teik Oh

Are you stapled to one spot?

Nov 10 2015

Status quo is the enemy of business growth. In order to grow your business, you need to innovate and improve continuously.

However sometimes, you can get stapled into one spot or stuck in a rut.

Whether you are stuck because of some outside influence like the economy, or let’s face it, sometimes because of an internal influence like you get tired, you do need to recognise when you are in that predicament and shake it off.

If you want to grow your business you need to continuously improve your processes, you need to find new niches that you can service, you need to update your products and services to meet the current day’s needs. Innovation isn’t all about inventing Back To The Future’s hoverboard. Innovation is about improving the current product, service or process just by a fraction so that you are always moving forward; until all these small improvements end up as the hoverboard.

When you are stuck in a rut, I have a great Three Step Process to Innovate. Read More

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What To Do In a Financial Crisis

Oct 20 2015

Touch wood that you never experience a financial crisis in your business.

However, it happens, and it happens to the best of us. No matter how much you think you are on top of your game, sometimes you take your eye off the ball, and sometimes one thing you never watched out for jumps up and – Wham! A financial crisis hits your business – a major account receivable goes belly-up and with it, takes your profits and future cash flow. Or perhaps an employee walks out and takes your business, or maybe even commits fraud over some time and leaves you with a big cash hole. Perhaps you may even have been (or should have been!) aware of a trend that kept getting worse, business fading away?

If this ever happens to you the first thing is to work fast. Stop feeling sorry for yourself and work out a plan quickly.

Put yourself in the big picture.

When crisis happens, it is tempting to burrow down to find the “fault” and to try to fix it. However the “fault” is often a symptom and if you pour effort into it, this may be too little too late.

Better to take a brief step back and see the big picture – make sure you accurately assess your business’ and your own assets and liabilities, make sure you understand your overall income and expenditure. Looking at the big picture can give you a better idea of what happened and why – not just the end results. Understanding your assets and liabilities and income and expenditure should give you some ideas about what resources you have, what risks you need to take care of, and what you can do to stem the flow.

With a good understanding of what happened and how it happened, and knowing what your resources and capabilities are, set yourself some short-term and medium term financial goals. Read More

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The A C D B’s of Business

Oct 06 2015

It came to me in a cone of light.

Business is as easy as A C D B!

As you know I have spent my consulting career synthesising my learning and experience into procedures that you can use in your business. Why reinvent the wheel when you can use tried and tested practical experience backed up by academic study in proven processes?

Recently it struck me how all of these processes – marketing, customer service, brand development, business planning – followed a big-picture model. And this model is as simple as a mixed up alphabet – A C D B!

Once you work it out, every business moves along the same path.

You first have to Acquire leads. Then you have to Convert those leads into warm customers. Having customers you need to Deliver your product or service. Then as your customer makes their first purchases you need to Build relationships so that they keep buying.

The acquisition of leads is all about marketing. You need to know about your sales funnel and the difference between broadcasting to potential customers who may not yet be aware of you or your product and the act of screening and targeting those potential customers. Acquisition involves knowing your product as well as your customer.

What do I mean by that? Read More

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Create systems for better customer service

Jul 21 2015

Have you ever received truly exceptional customer service? What was it like and why did you think it was exceptional customer service?

Each experience is different but I bet you can tick off a couple of common characteristics in what happened:-

You felt individual attention
You felt that every detail of the service or product was meant for your satisfaction
You felt that whatever you received was timely
You felt that you not only got the product or service, you got that extra something that accompanied it.

Am I right?

Firstly do you see it is about what you felt? Exceptional customer service is not only about the quality of the box you bought, it is about how you felt during the transaction.

Secondly it is about “extras” – and these need not be something tangible like a bonus product. In customer service “extra” is about listening to you as an individual and perhaps providing nothing more extra than a courteous word.

Yet people also get it wrong don’t they? For every instance of exceptional service I would bet you have 10 examples of poor service.

If only every business realised that excellent customer service is not about spending more money or even putting in more effort – it’s about being consistent and predictable in what you offer. That’s it! Consistency and predictability!

Watch this video to see why you should implement simple systems that create excellent customer service.

Now let’s get back to how you should make your customers feel and how that can be done with some simple systems.

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3 Ways to Increase Your Sales

Mar 20 2015

Tell me if this sounds familiar:-

For some reason, perhaps you want to increase profits or you just want to grow your business, you sat down and decided you needed to increase your sales by setting a new sales target. Having worked out what sales you need to increase your profits or grow your business, you look at your new sales target – at how much you need to increase your current sales by – and you went “Oh crap!”

The increase in sales is scary! Oh my goodness, increasing my sales by 30% sound alright but that’s an extra $600,000! How the heck am I going to do that???

This video tells you exactly how to do it in three different ways that leverage up to a substantial increase in sales.

Remember all sales are made up of three components:-

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Increase your sales through a highly focused marketing plan!

SMART Marketing: In this book, the owners of a small business are led through the SMART Marketing 7 Step Process to produce a marketing plan targeted at their most desirable customers. Any business can use these principles and in 4 to 6 weeks implement a plan to get them through the door! Find out how...

The SMART Marketing Workbook: Companion to “SMART Marketing”, this workbook sets out the SMART Marketing process in 7 workshops for you and your staff to complete questionnaires and templates that at the end, form the marketing plan you need to sell your REAL product to your REAL customer! View now...

Category - Sales

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Are you stapled to one spot?

What To Do In a Financial Crisis

The A C D B’s of Business

Create systems for better customer service

3 Ways to Increase Your Sales