fbpx

Category - Sales

Get FREE weekly ideas to grow your business

1
The Four P’s of Marketing
2
Customers buy because of a need, not a feature
3
You gotta love your customers!
4
Five Steps to Establish your Startup
5
Deliver Your Best Elevator Speech

The Four P’s of Marketing

Product, Price, Placement, and Promotion – those are the 4 P’s. Get them right, align them properly, and you’re on a marketing winner.

In my book that’s currently available from Amazon called “SMART Marketing – 7 Easy Steps to More Sales” I use each of those 4 P’s in the 7 steps of the easy to follow process.

And, I am so excited to announce, that my new and powerful marketing training course called “SMART Marketing” uses those 7 easy steps to help you create your highly focused marketing campaign so that you can get the highest possible return for your marketing efforts.

In this video I explain what the 4 P’s are, and how you need to align them so that they “push” your prospects along and convert them to buyers.

I hope you enjoyed that explanation about the 4 P’s of marketing.

Now let me share some of my excitement with you!

My new marketing training course is about to launch. It is an online based video training course with plenty of templates and worksheets for you to follow the 7 easy steps of SMART Marketing in order to create your highly focused marketing strategy. I have used my 35 years of learning and day to day experience in helping entrepreneurs and small businesses across 4 continents to synthesise an easy to follow and proven marketing planning system.

I have designed this course:-

  • As a 5 week course so that you can work on the various steps, and take the appropriate time to apply them as you go;
  • As a workshop (I call them funshops!) where I stand in front of you and guide you through the principles and exercises as if we were one on one;
  • To be full of detailed worksheets and exercises to use your knowledge about your business and put it within a system ready to apply; and
  • To be available to you at your own pace, and to keep in your online members’ area forever.

My clients have written testimonials about how the SMART Marketing system has helped them and if you want to find out more, click here.

Customers buy because of a need, not a feature

Hey, I’m really excited!

My brand new video training course called “SMART Marketing” is about to launch – find out more here.

It’s based on my book “SMART Marketing – 7 Easy Steps to More Sales” available from Amazon.

The SMART Marketing system is a simple step by step process I put together to create your strategic marketing campaign. How did I do this? I used my 35 years of academic learning, and synthesised it with my 35 years of practical experience consulting to entrepreneurs and small businesses one to one across 4 continents to create a system that works. Learn more about it by clicking here.

In this week’s video, I discuss the reason why customers buy something – and it’s not obvious!

Let me ask you this – if I buy a power drill, did I buy it because I needed a power drill? Well, the answer is no! The reason I bought a power drill? Well, watch the video!

I hoped you enjoyed the video and that it gave you food for thought!

If it did and you really want to drill down into the SMART Marketing system, click below to learn more about my new training course. I designed this course in a workshop format – as if I were standing in front of you doing a one to one workshop on your business. I take you through each of the 7 steps, provide you with an MBA understanding of the subject without the high-brow language, coach you in completing the worksheets and templates, and guide you to create a strategic marketing campaign that is highly focused on your ideal customer – your target market.

Click on this to learn more about this incredibly powerful marketing planning system that you can implement immediately in your business.

If you’re not ready, then at least, work more on your product’s or service’s features, benefits and how they meet customer needs. Download a free report here, provided along with a worksheet to move you from describing your product’s features to creating marketing messages that hit your customer’s hot buttons.

And if you want to get more free ideas, systems and processes to create strategy and grow your business, go to teikoh.com

You gotta love your customers!

You know, you really have to love your customers.

Customers are the heart and soul of a business because they inspire you to serve better, they make your business dream a reality because they wish to be served by you, and if you treat them right, they are going to be alongside you for ever.

But you know what, you have to serve all your customers, but what about your best customers who regularly buy from you, or spend the most with you, or are loyal and have been with you for years?

Have you ever considered how much time, energy, and money it costs you to find a new customer? Try to work it out and I think you will find that on average it takes you 3 to 5 times more to find a new customer than to keep an existing one.

So how do you keep them happy and coming back for more? Read More

Five Steps to Establish your Startup

Have you just commenced a startup business? That is, a brand new business rather than one you inherited or bought; a business you started from scratch using your craft or from a new idea, or a business based on a product you invented?

To a large extent, all startups of any kind of business in any kind of industry are the same. They have one, or at most, 2 key individuals with the idea and the drive, full of enthusiasm and energy, probably not many staff if at all, and most of them family and friends. Typically, you would have shuffled together some (but not enough!) working capital, leased new premises and bought new equipment. The sense of newness is exciting and the startup begins breaking through walls.

In time, it finds its market and settles down. The passion and excitement may still be there but there is no longer a sense of newness, things start to feel normal and the days are spent doing pretty regular things.

If you have survived this phase, typically over the first year, celebrate!

But don’t get settled because most startups close their doors within 2 years, mainly because after the gains at startup, they fail to establish a sustainable business.

So, if you are in that position, what do you need to do to establish your startup? Read More

Deliver Your Best Elevator Speech

In the last couple of weeks, I provided you with training on how to apply the 7 easy steps in the SMART Marketing system to get more sales. If you haven’t seen that video training, go to my website here and catch up!

Now, no matter how good your campaign plans are, at some stage, you will need to meet potential customers face to face.

Have you ever been in a situation where you meet someone and you try to tell them about yourself, or your company, or your product – or all three – and end up tongue-tied or filibustering and telling them nothing that sold what you wanted to sell? Of course you have, we all have!

What you need is your best elevator speech. What’s an elevator speech?

It is a speech you can give within a short elevator ride of 20 to 30 seconds, maybe to a full minute. It has to be short, it has to be punchy, but in it, you have to deliver your message about why you are the one.

Well, here’s a guaranteed formula for you to write and deliver that elevator speech! Watch the video and then come back to discuss the formula.

So as usual the fun starts after the training and you can discuss what you learned and add any thought! Go to my website teikoh.com and leave your comments.

While you’re there check out all the free resources to create strategy, provide leadership, and grow your business. And so you don’t miss a single free idea, tip, or downloadable template, why don’t you subscribe here to get them delivered directly to your inbox?

Copyright © Teik Oh Dot Com. Developed by OTS Management Pty Ltd