Marketing | Teik Oh

You gotta love your customers!

Apr 26 2016

You know, you really have to love your customers.

Customers are the heart and soul of a business because they inspire you to serve better, they make your business dream a reality because they wish to be served by you, and if you treat them right, they are going to be alongside you for ever.

But you know what, you have to serve all your customers, but what about your best customers who regularly buy from you, or spend the most with you, or are loyal and have been with you for years?

Have you ever considered how much time, energy, and money it costs you to find a new customer? Try to work it out and I think you will find that on average it takes you 3 to 5 times more to find a new customer than to keep an existing one.

So how do you keep them happy and coming back for more? Read More

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From Expertise to Influencer

Apr 19 2016

Whether you are employed, or you run a small or micro business as an expert; whatever you are an expert in from a specialisation in the law to yoga to marketing to healthy living and eating; there’s no point being an expert unless you are recognised for it.

Let me be clear I’m not just talking about getting a financial reward, although that helps. The reason you became an expert, whether through accumulation of experience or a proactive decision to increase skill, was to help others. You cannot help others unless your expertise is known.

Once you are recognised as an expert in your field, your salary negotiations take on a different slant, your business marketing improves, and the influence you have over people who want to be helped by your expertise increases.

So how do you go from being an expert to being an influencer? Read More

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5 Steps to Create Your Small Business Brand

Apr 05 2016

“I’d like to create a brand that speaks about me.”

“I need someone from Fiverr to design me a brand.”

“I know what I do but I wonder how to turn that into a brand?”

You’ve probably heard similar remarks. “Your brand” is talked a lot about these days, especially in a world where online commerce and the micro not-location-specific online business is gaining such momentum. But what is your “brand”?

Let me say right up that your brand is not your logo. Coca-Cola is not about the logo or even the shape of the bottle. It includes all you feel when you think about Coke – fun, young, outdoors. Apple is not about the backlit macintosh apple with a bite out of it, it is all that it entails – design quality, Steve Jobs, the whole ecosphere of physical and software design surrounding tech. Read More

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Sell Your Expertise

Mar 08 2016

I am an expert in my field.

Sounds a bit confident eh?

Well, yes, and I am confident in my ability because I know that I have learned my craft in nearly 40 years of working; learned from university and formal learning, from experience, from failing, from succeeding, and I know, again from experience, that what I do to help businesses work because those businesses succeed.

How do I use my expertise? I sell my expertise and its fun because I get paid for doing something I love. If you are an “expert” you can become more valuable in your job, or add value to your business, or stride out and make a career change.

How can you use your expertise? Believe me you are an expert in something because you too have learning and experience behind you. But how do you become an “expert” or more to the point how do you become perceived as an expert so that you can create value with your expertise? Read More

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Deliver Your Best Elevator Speech

Feb 16 2016

In the last couple of weeks, I provided you with training on how to apply the 7 easy steps in the SMART Marketing system to get more sales. If you haven’t seen that video training, go to my website here and catch up!

Now, no matter how good your campaign plans are, at some stage, you will need to meet potential customers face to face.

Have you ever been in a situation where you meet someone and you try to tell them about yourself, or your company, or your product – or all three – and end up tongue-tied or filibustering and telling them nothing that sold what you wanted to sell? Of course you have, we all have!

What you need is your best elevator speech. What’s an elevator speech?

It is a speech you can give within a short elevator ride of 20 to 30 seconds, maybe to a full minute. It has to be short, it has to be punchy, but in it, you have to deliver your message about why you are the one.

Well, here’s a guaranteed formula for you to write and deliver that elevator speech! Watch the video and then come back to discuss the formula.

So as usual the fun starts after the training and you can discuss what you learned and add any thought! Go to my website teikoh.com and leave your comments.

While you’re there check out all the free resources to create strategy, provide leadership, and grow your business. And so you don’t miss a single free idea, tip, or downloadable template, why don’t you subscribe here to get them delivered directly to your inbox?

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Increase your sales through a highly focused marketing plan!

SMART Marketing: In this book, the owners of a small business are led through the SMART Marketing 7 Step Process to produce a marketing plan targeted at their most desirable customers. Any business can use these principles and in 4 to 6 weeks implement a plan to get them through the door! Find out how...

The SMART Marketing Workbook: Companion to “SMART Marketing”, this workbook sets out the SMART Marketing process in 7 workshops for you and your staff to complete questionnaires and templates that at the end, form the marketing plan you need to sell your REAL product to your REAL customer! View now...

Category - Marketing

Get FREE weekly ideas to grow your business

You gotta love your customers!

From Expertise to Influencer

5 Steps to Create Your Small Business Brand

Sell Your Expertise

Deliver Your Best Elevator Speech