Category - Goal-setting

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A list of Actions is not a set of Goals!

A list of Actions is not a set of Goals!

SONY DSCI’ll bet that like many people you have planning days for your company – where you collect information and then book a room for a couple of days to go through your SWOT analysis and your strategies for the year ahead.

At the end of this you probably end up with a list of goals that everyone is satisfied with and you all go away full of enthusiasm and ready to make it happen.

Yet, a year later, not all of it has happened. Only some (if any!) of your goals were achieved. Why is that?

One of the reasons I have seen in over 30 years of facilitating planning sessions is that your list of goals are not goals! Most people end up with a list of actions, and actions are not goals.

Goals are a set of aspirational situations that you want to get to, described specifically, and congruent with your vision. First you need to set the vision of where you want your company to be at some time in the future, then the goals you set are the situational milestones on the journey there. They are not a list of actions – these are the strategies, the detailed steps on how you will achieve your goals.

This video explains the difference:


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