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Category - Entrepreneur

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Why write an Executive Summary?
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The Psychology of Business Success

Why write an Executive Summary?

An Executive Summary is a summary of the key items in your planning or other document that is full of facts and information.

The best planning documents, whether strategic plans, business plans, corporate plans, marketing plans, or implementation plans, contain compelling Executive Summaries.

Yet at first glance (or indeed in a badly written Executive Summary) it simply appears as if information has been duplicated. Why can’t the reader simply go into the body of the document to read the information there anyway? The answer is because these documents are meant to be read by busy people. Often, they are to attract investment or engagement from these busy people who would be a befit to your business. They may be investors, bank managers, or even your own busy managers or team members. I order to get past the gate of continuing interest, and to engage them, you need to first draw them in by creating excitement and interest.

The Executive Summary provides that tantalising glimpse into the document – it creates a sense of excitement and gets the document through the gate so that they continue reading the document or pass it on to people who will then go through the document in detail. Business plans written as enticements to invest rarely get past the first executive reading it to see if they will be interested – often because there is no quickly read Executive Summary to entice them in.

This video talks about why you should have an Executive Summary, and what it should contain.

If you want to know more about planning in your business, come on over to teikoh.com and get the planning templates, tools and resources available for free. While you are there sign up for our newsletter that will deliver more resources on developing strategy, providing leadership, and growing your business.

The Psychology of Business Success

To be successful in business, you don’t just need to be skilful in what you do, you need the right psychology.

You may know your product well, you may have all the learning and skill to deliver it, you may have the experience of managing people, you may even have some training in all the subsidiary skill-sets like marketing and book-keeping; however without the right psychology, being in business could defeat you.

But I’m not a pessimist at heart. I believe that if your really set your mind to get something, you will find your way. And that is part of having the right psychology.

So what do you need to think and believe in to be successful in business? In this video I outline the characteristics you should cultivate.

As usual the fun is at the end – come on over to the website teikoh.com and let me know what you think. While you’re there subscribe to out email newsletter to be kept up to date with all the tools and resources you need to run a successful business.

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