Customer service | Teik Oh

Deliver Your Best Elevator Speech

Feb 16 2016

In the last couple of weeks, I provided you with training on how to apply the 7 easy steps in the SMART Marketing system to get more sales. If you haven’t seen that video training, go to my website here and catch up!

Now, no matter how good your campaign plans are, at some stage, you will need to meet potential customers face to face.

Have you ever been in a situation where you meet someone and you try to tell them about yourself, or your company, or your product – or all three – and end up tongue-tied or filibustering and telling them nothing that sold what you wanted to sell? Of course you have, we all have!

What you need is your best elevator speech. What’s an elevator speech?

It is a speech you can give within a short elevator ride of 20 to 30 seconds, maybe to a full minute. It has to be short, it has to be punchy, but in it, you have to deliver your message about why you are the one.

Well, here’s a guaranteed formula for you to write and deliver that elevator speech! Watch the video and then come back to discuss the formula.

So as usual the fun starts after the training and you can discuss what you learned and add any thought! Go to my website teikoh.com and leave your comments.

While you’re there check out all the free resources to create strategy, provide leadership, and grow your business. And so you don’t miss a single free idea, tip, or downloadable template, why don’t you subscribe here to get them delivered directly to your inbox?

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SMART Marketing – 7 Easy Steps to More Sales – Part 2

Feb 09 2016

Did you catch last week’s video training on Part 1 of how to use the SMART Marketing planning system? If not, get on to it here and catch up!

If you did, welcome back.

This week’s video training continues with steps 4 to 7 of the SMART Marketing system.

This week, we go through how to use your selling price as a factor in your marketing, how to identify the most appropriate marketing activities (not just advertising!) and prepare a targeted campaign, how to prepare action plans to carry out your strategies, and finally how to put it all together and make sure you follow through.

This is a 15 minute training video so I won’t take up too much of your time here – just watch it!

There you have it – if you want to know more, my book “SMART Marketing – 7 Easy Steps to More Sales” is available from Amazon if you click here. The book takes you through the 7 easy steps in a narrative form, and is packed full of detail how a real-life application takes place. It is accompanied by The SMART Marketing Workbook, available from Amazon also here, which gives you all the forms, questionnaires and templates you need to put the SMART Marketing system into place. The Workbook is laid out in 7 “workshops” for you and your team to participate just as if I were in the room guiding you all the way.

Now next week, I’m going to talk about what happens in a one-to-one engagement with someone. Despite the best marketing strategies, at some stage you have to go face to face and talk about your product, so I talk about a sure-fire way to do it and capture their attention.

If you don’t want to miss it, subscribe here to have next week’s blog post delivered directly into your inbox.

Or go to the website to subscribe and get thousands of dollars of valuable ideas, tips and downloads, for free.

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Be Responsive to Your Customers

Jan 12 2016

You’ve heard of the old adage “the customer is always right.”

Well, not always, or at least, not literally, but that’s the subject of another tale which I will tell you about later – how to tell them they are wrong, and still keep them as a customer.

However what the old adage does highlight is how important it is to listen to your customers so that you are on top of all kinds of feedback – good and bad – and be ready to respond.

Really great businesses have really great customer responsiveness. They know what their customers want and provide it to them, they understand customer frustration and provide solutions quickly.

Is your business responsive to your customers? Read More

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From Goals to Objectives to Strategies

Jan 05 2016

Well it’s the start of a new year!

I hope you have had a refreshing break, recharged your batteries, and are ready to come afresh to building the business of your dreams!

It’s a great opportunity, in this season of New Year’s resolutions, to review your goals and make some plans for the coming year. Here’s a quick four-step approach to put together a no nonsense “business plan” for 2016 simply using a series of questions to focus your thinking. Read More

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Systems for Resilience

Dec 22 2015

Last week, I wrote the first of a two-part article called “How to create a resilient business” and I promised the second part this week which will be called “Creating a resilient climate in your business”.

This isn’t it!

So, those of you who were looking forward to continuing reading about how to create a resilient climate in your business – well you’ll have to wait and come back to the blog huh? Got you!

No, seriously I will be publishing the second part next week but I thought I’d interrupt the flow with an on-topic real life story.

Something happened to someone close to me (not me, so I won’t share it with you) that meant I suddenly had to take time off work, several weeks in fact, and without a great deal of warning. In many, less resilient businesses this could have been catastrophic to the conduct and flow of the business, let alone your income. You could be going along nicely, or at least coasting, when – WHAM! – a crisis happens and you find that you have a choice as a small business owner. You can do what’s right and take time off to look after the personal crisis or you can carry on working in the business and cause whatever damage to your personal life and relationships.

Before you answer that your business is your livelihood and you would need to look for a compromise, let me remind you of two facts that I’m sure I share with you – first, some crises cannot be compromised, second you started the business to achieve a good life/work balance. Right?

So having to suddenly take 6 weeks off – and doing so successfully – what lessons have been learned by me that you can benefit from in crisis proofing your resilient business? Read More

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Increase your sales through a highly focused marketing plan!

SMART Marketing: In this book, the owners of a small business are led through the SMART Marketing 7 Step Process to produce a marketing plan targeted at their most desirable customers. Any business can use these principles and in 4 to 6 weeks implement a plan to get them through the door! Find out how...

The SMART Marketing Workbook: Companion to “SMART Marketing”, this workbook sets out the SMART Marketing process in 7 workshops for you and your staff to complete questionnaires and templates that at the end, form the marketing plan you need to sell your REAL product to your REAL customer! View now...

Category - Customer service

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Deliver Your Best Elevator Speech

SMART Marketing – 7 Easy Steps to More Sales – Part 2

Be Responsive to Your Customers

From Goals to Objectives to Strategies

Systems for Resilience