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Category - Customer service

Get FREE weekly ideas to grow your business

1
How To Build Your Brand
2
How To Pander To Your Customers’ Guilty Pleasures
3
Three Lessons For A Small Business In A Competitive Market
4
Before You Sell, Start With Why
5
Meeting Customer Expectations

How To Build Your Brand

Your brand is not your logo – it is so much more than that!

Your brand is what makes you stand out from the competition. Your customers are loyal to your brand because it represents what your business means to them. Your brand is part promise, part standard, and all about your success.

If you haven’t done any work on your brand and think you don’t have one – think again! If you haven’t carefully created a brand, your customers have made one up for you. They see the way you behave, they watch your customer service, they look at your fonts and look, your marketing and your business standards, and what they perceived has become your brand. If you want to be in control of how you are seen and what your business means to customers, then you need to work on your visible brand now.

If you want to develop your brand there are 6 steps:-

  1. Clarify your vision, mission and values
  2. Decide how that vision should be seen publicly
  3. Create a brand language and message
  4. Design graphics and logos that are sympathetic to your message
  5. Ensure your brand promise is backed up by your product or service
  6. Develop a marketing strategy

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How To Pander To Your Customers’ Guilty Pleasures

Chocolate?

A fine wine?

A good, tear-jerking rom-com?

We all have our guilty pleasures! We all harbour secret desires that we don’t always voice out loud because they’re too embarrassing or perhaps seem unrealistic.

Well your customers have them too, and they form the real deep-down basis of why they buy things. They want to be rich, famous, acknowledged, happy, sexy, buffed, clever, thin – so they buy products that will make them feel that way and outwardly say logical things like “I love that brand of dress because they are so well made.” What they really mean is “that dress hugs my curves and makes me feel great!”

What are your customers’ guilty pleasures?

 

 

Remember, people don’t buy because of what your product is made of – they buy because of the way they feel about it. So

  • Understand what they want and how else they get to feel that emotion?
  • How does your product give them that experience?
  • Clarify your message to tell them exactly how to get that feeling
  • Place those messages and the product exactly where they go to get that feeling.

If you want more great ideas, and free tips and tools on how to grow your business, go to teikoh.com and sign up to get them delivered to your inbox every week.

And if you want to know more about how to create appealing marketing messages for your customers – targeting exactly what they want, check out my online marketing planning course and online workshop here.

 

Three Lessons For A Small Business In A Competitive Market

It’s a tough world for small business out there right now. When you see global interest rates at record lows, you know the world economy ain’t exactly “booming”!

So if you own a small business and you see customers saving money and choosing wisely about how, where and when they spend their money, what can you do?

Well luckily we have three lessons we can learn from previous tough times.

The first lesson is how to cope with disruption. We know that whenever political, economic social, technological, legislative and environmental changes take place, old business models get disrupted. Take the old manufacturers of camera films – their business was being disrupted, so what did they do…or not do?

Then there’s the lesson about how people talking about you can carve a niche for your business. Early Apple computers became beloved by early-adopters because they “heard” so much about them.

Finally, what about the lesson from being able to provide customers with certainty. How many remember Coca Cola’s foray into “new” taste?

 

 

In a tough business world you have to innovate, stay relevant, and make sure people remember you – and you have to do it over and over again.

In a disrupted competitive market, small players can win if they offer a better customer experience.

Social media, depending on your small business, can be multiple times more effective than traditional advertising.

Find the right balance between flexibility and having established processes so that customers experience certainty, but also have a tailored experience.

Why don’t you go over to teikoh.com to check out more tips, tools, and resources to create powerful strategies, show leadership, and grow your business? Sign up by giving me your name and email and I’ll send these free ideas to your inbox every week. And trust me – I hate spam so I will never trade your details to anyone else!

Before You Sell, Start With Why

Tell me, when you started your business, was it just to sell things?

I’m pretty sure it wasn’t. I think you started your business because you had a passion. You wanted to build a better life. You believed you had a solution to a common problem. You were passionate about your ability or believed you could use your experience to help people. I’m pretty sure you didn’t start a business just because you wanted to sell something!

So why, when we talk to potential customers do we start with a “sell”? Why don’t we start with why we are doing what we are doing?

Believe me, people are attracted to a business with a purpose. People are attracted to your product or service because they believe in you. People trust you because they are attracted to the passion you show in what you believe. Customers don’t buy from you because they like the features and benefits of your product – they buy because of the passion for the solution that you see in the benefits that you offer.

 

 

Remember, if you really want to attract customers to your business, don’t start with a sales spin, start with why – why you are in your business, why you started your business.

You’re not a personal trainer because you want to sell personal training sessions. You are a personal trainer because you believe in a world where people are fit and healthy and having fun, and that you can give people that lifestyle in an effective and fun way.

You’re not a mechanic because you want to sell someone an oil change. You are a mechanic because you have a skill in making machines just hum and your passion is to make things right.

So tell your customers that. Believe me, you’ll get more customers than just telling them about an oil change.

If you want to get more free tips and tools to grow your business, go to my website teikoh.com and register your email address so that Ican deliver these weekly ideas directly to you.

And if you want to know more about attracting customers who really want what you offer, you need a targeted Marketing Plan. I have an online training and workshop that will take you through 7 simple steps and create your scheduled, focused, practical marketing plan to target and attract your ideal customers – click here to learn more.

Meeting Customer Expectations

Let me know if this scenario is familiar to you.

You go out for a romantic dinner out with your partner or spouse. You’ve chosen a high-end French restaurant because of it’s reputation for good food, and frankly, the advertising you’ve seen about the food and the overall experience. While you haven’t really specified it, inside, you know that what a romantic meal out means romantic decor with low lights, comfortable seating and some privacy in the way it’s laid out, welcoming service when you enter and attentive service without being too pushy through the meal. Oh and, the meal should be good, or at least worth the price.

Recognise the scenario? Tell the truth, while the quality of the food is important to you, it’s not as high on the list of your needs as all the other factors surrounding the evening.

So have you ever entered into that scenario and found that when you walked in…..

  • you were ignored for what felt like a crazy 10 minutes spent fidgeting near the door
  • the lights were so darn dim that you couldn’t see in front of your face
  • the seats (when you eventually sat down) were modern hard plastic and after half an hour you just wanted to finish and get out because of your sore bum
  • and the wait staff were all over you or forgetting about you.

The food was GREAT but…..the rest of the experience killed the evening.

Does that sound familiar?

Marketing is all about emotions and expectations. Despite having a GREAT product, you still need to meet all the customer’s expectations caused by your marketing.

This week I am going through what it takes to meet your customers’ expectations.

 

 

So, think about that. You need to set up your business to meet all of your customers’ needs:-

  • It’s not just about a great product
  • How do you provide that product to them?
  • What about after-sales service, is it what they want?
  • Is the price what they expect?
  • What about the way you package the sale, either of a tangible product, or of an online product, or even of a service – what comes with it, all wrapped up?
  • Have you trained your staff to give the perfect experience?
  • What about your internal systems and procedures, do they support giving your customer what they want?

In my SMART Marketing program, step 3 is all about setting up your business to match customer expectations. If you don’t do that then all the benefits of your product will not be appreciated. Click here to check out my SMART Marketing online training and workshop to guide you through the creation of your targeted marketing plan, and collect three free gifts along the way!

Get over to my website now at teikoh.com and register your name and email to get more free tips, tools and resources to create winning strategy, show innovative leadership, and grow the business of your dreams!

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