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Category - Communication

Get FREE weekly ideas to grow your business

1
How To Write Effective Emails
2
Create Workplace Wellbeing Programs
3
How To Build Your Brand
4
Twenty Minutes To Make a Proposal
5
Before You Sell, Start With Why

How To Write Effective Emails

My business relies heavily on communication, especially, over distance to clients spread across the country relying on email.

I know more than anyone else what an effective tool email could be – as well as the dangers of poorly written, overused, email communications.

So, how do you write effective emails? How do you make sure your message is properly conveyed and is concise and understandable? Read More

Create Workplace Wellbeing Programs

There are some well-established studies that show that “wellbeing” in the workplace makes a lasting difference to the bottom line.

Apart from these studies, by university psych departments as well as business schools, it’s logical if you think about it. Employees who are uncomfortable at work, who carry problems into work and don’t find a release at work, logically are not as productive as happy, engaged employees.

Employees who are engaged at work – who identify with their teams and the company, who feel pride in theirs and the group’s achievements, work more productively. Unlike their disengaged, unhappy counterparts, they jump at the chance to contribute to something they believe in.

All workplaces try to create “wellbeing” in one form or other. Think of the Friday drinks. But workplace wellbeing, leading to solid employee engagement is more than just the regular social event.

How do you create a working wellbeing program?

Read More

How To Build Your Brand

Your brand is not your logo – it is so much more than that!

Your brand is what makes you stand out from the competition. Your customers are loyal to your brand because it represents what your business means to them. Your brand is part promise, part standard, and all about your success.

If you haven’t done any work on your brand and think you don’t have one – think again! If you haven’t carefully created a brand, your customers have made one up for you. They see the way you behave, they watch your customer service, they look at your fonts and look, your marketing and your business standards, and what they perceived has become your brand. If you want to be in control of how you are seen and what your business means to customers, then you need to work on your visible brand now.

If you want to develop your brand there are 6 steps:-

  1. Clarify your vision, mission and values
  2. Decide how that vision should be seen publicly
  3. Create a brand language and message
  4. Design graphics and logos that are sympathetic to your message
  5. Ensure your brand promise is backed up by your product or service
  6. Develop a marketing strategy

Read More

Twenty Minutes To Make a Proposal

From time to time we all have to make a presentation or a proposal in front of someone. It may be a proposal for a sale or a new contract, it may be a proposal to your bank or to interested investors – some time or other, formally or informally, you will need to present to someone and convince them of something.

So how can you punch out a great proposal in 20 minutes – the average amount of time someone has available (or before their attention wanders)?

Read More

Before You Sell, Start With Why

Tell me, when you started your business, was it just to sell things?

I’m pretty sure it wasn’t. I think you started your business because you had a passion. You wanted to build a better life. You believed you had a solution to a common problem. You were passionate about your ability or believed you could use your experience to help people. I’m pretty sure you didn’t start a business just because you wanted to sell something!

So why, when we talk to potential customers do we start with a “sell”? Why don’t we start with why we are doing what we are doing?

Believe me, people are attracted to a business with a purpose. People are attracted to your product or service because they believe in you. People trust you because they are attracted to the passion you show in what you believe. Customers don’t buy from you because they like the features and benefits of your product – they buy because of the passion for the solution that you see in the benefits that you offer.

 

 

Remember, if you really want to attract customers to your business, don’t start with a sales spin, start with why – why you are in your business, why you started your business.

You’re not a personal trainer because you want to sell personal training sessions. You are a personal trainer because you believe in a world where people are fit and healthy and having fun, and that you can give people that lifestyle in an effective and fun way.

You’re not a mechanic because you want to sell someone an oil change. You are a mechanic because you have a skill in making machines just hum and your passion is to make things right.

So tell your customers that. Believe me, you’ll get more customers than just telling them about an oil change.

If you want to get more free tips and tools to grow your business, go to my website teikoh.com and register your email address so that Ican deliver these weekly ideas directly to you.

And if you want to know more about attracting customers who really want what you offer, you need a targeted Marketing Plan. I have an online training and workshop that will take you through 7 simple steps and create your scheduled, focused, practical marketing plan to target and attract your ideal customers – click here to learn more.

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