Do you want to explain difficult facts to clients? Do you want to get a sales message across?
The first few seconds of any interaction is critical, whether you know the other person or not.
This is particularly important in any business interaction today where people’s time seem so limited, people seem so aware of “that sales pitch” coming and are ready to tune off. Today’s SMS and social media world seem to do nothing but ready for us to listen to tweets.
If you want to put your business message across, whether it is advice, technical information or a sales pitch you need to tune yourself and your communication to that frequency which is most clear.
I have found that the best way to do this is to use four simple steps in any business communication.