2021 | Teik Oh

What Is Marketing?

Mar 23 2021

If I asked you “What is marketing?” you might give me a technical definition or you might describe to me what it is.

But I’m pretty sure that what one person tells me is going to be different from what another small business owner tells me because there is a lot of misunderstanding out there about marketing.

When I ask “How do you market?” the definitions and stories get even worse!

I get answers like:

You have to have a great call to action
Tell them how awesome you are
It’s about closing the sale
You just have to be determined (others say it differently “You have to be pushy”
Keep asking until they run out of excuses

So, what is it?

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Small Business Time Management

Mar 16 2021

One thing all owners of small businesses say is “I don’t have enough time.”

Interesting, because we can have different balances in our bank account, we can afford to hire different numbers of people, we have different tax bills, we can have different equipment in the business.

But I’m pretty certain one of the things we all have equally is time.

Look at the clock.

Mine has the numbers 1 to 12 and I’m pretty certain yours does too.

So why do some of us struggle to get things done and others seem to fit everything in easily?

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Three Ways To Increase Your Sales

Mar 09 2021

Have you ever set yourself a bold and challenging sales target for next year, and then in the cold light of day looked at the required increase and got the sweats?

If you have, like me in the past, you would have “reconsidered” and scaled it back a bit to a more “realistic” level.

Well, if you have, then I’m here to tell you that you can break that challenging sales target into three components that, when looked at individually, may not look that hard at all!

What are these three ways to increase your sales without scaring the pants off you?

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Small Business Leadership

Mar 02 2021

As I was tidying some old files and briefcases in my home office, I came across an old notebook that I used to carry around with me all the time (see the cover image of this post).

What was interesting is that I found some notes about leadership that I was penning in 1993 – quite a few years ago!

I remember that at the time, I had just started my business 2 years before, after working in large international accounting firms for the previous 9 years, so I was keen to develop the culture of my own firm in a way that would differentiate it from other small accounting firms.

I had attended Business Schools in the US as part of my employment with the large accounting firm I was with and some of these notes came from a book called The Leadership Challenge by Kouzes and Posner.

I thought it would be interesting to provide my notes about Leadership from 1993 and see how much I had changed in my thinking.

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How To Prepare Your Business Plan In Real Time

Feb 23 2021

You know you need a Business Plan, right?

If you haven’t prepared one yet, it’s only because you haven’t had time, right?

But you know how important it is – you know that without one you can only struggle in the rut in your business, doing just what you’re doing now – surviving.

You know that without a clear direction and a list of critical goals that can take your business in the direction you really want it to go, you’re actually working blind.

So, let’s get you to prepare a Business Plan – if all that’s stopping you is the lack of time, here is how to write your Business Plan in one day.

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Increase your sales through a highly focused marketing plan!

SMART Marketing: In this book, the owners of a small business are led through the SMART Marketing 7 Step Process to produce a marketing plan targeted at their most desirable customers. Any business can use these principles and in 4 to 6 weeks implement a plan to get them through the door! Find out how...

The SMART Marketing Workbook: Companion to “SMART Marketing”, this workbook sets out the SMART Marketing process in 7 workshops for you and your staff to complete questionnaires and templates that at the end, form the marketing plan you need to sell your REAL product to your REAL customer! View now...

Archive - 2021

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What Is Marketing?

Small Business Time Management

Three Ways To Increase Your Sales

Small Business Leadership

How To Prepare Your Business Plan In Real Time