You run a business, and you know you need to do your marketing.
Yeah, yeah, you’ve heard it before – if you don’t market, you don’t sell.
But come on, everyone knows small business owners are busy.
We haven’t got time to do all this Business School stuff! We market by treating our customers right, by giving them what they want, and we market by painting a big sign outside and paying for an ad in the corner of the newspaper.
Well, I’m saying to you – not only is that not true, but that’s also not the kind of marketing that will bring people to your doors.
That is not the kind of marketing that will grow your business.
In fact, that’s the type of “marketing” that keeps you in your rut and keeps you too busy to do anything to grow your business, because that’s struggle-street marketing.
That’s the kind of marketing you do when you don’t know how to market and you go back to rely on what you know best – just doing what you’re doing!
You can market more effectively.
You can find the time if you do it scientifically and here’s how.